It means that the product will now be known as Lovely but currently, the formula is the same as before. The company has said that there is talk of removing the word Fair from Love and Lovely, the new brand name will be launched after everyone’s approval. Consumer giant Unilever says it will rebrand its bestselling skin lightening cream Fair and Lovely and drop the word "fair" from its name. Is the name-change a game changer? Separately, a … VIEW: Fair & Lovely will sell just as well after name change Updated : June 25, 2020 03:42 PM IST Fairness solutions, whether provided by the most reputed centres of Ayurveda in the country or by HUL or by Emami, address a need that consumers have identified Read breaking and latest fair and lovely name change News in Hindi in India's No. The consumer goods company Unilever Limited will drop the word Fair from its global brand Fair and Lovely in the light of massive backlash around the world for the brand’s obsession with fair skin. Why Fair And Lovely Name Change- HUL shortly renamed the brand Fair and Lovely to 'Glow & Lovely'. Unilever will rename Fair & Lovely, a skin-lightening cream which has been criticised for promoting negative stereotypes around dark skin tones. Hindustan Unilever Limited (HUL) and Kolkata-based Emami Ltd are at loggerheads again, this time, for a brand name. Almost 15,000 people have signed a petition to ask Unilever to stop making the skin-lightening products entirely. Also, the brand further mentioned that the men’s version of the cream will go for a new name… हिंदी Fair & Lovely, a name change that is only skin deep. Fair & Lovely New Name: The men’s range of Glow & Lovely will be called ‘Glow & Handsome’, HUL says. Why Fair and Lovely Name Changed: What Is The New Name? Hindustan Unilever, the Indian subsidiary of the global consumer goods giant, announced Thursday that it would "stop using the word 'Fair' in the brand name" of its "Fair & Lovely" skincare brand. The Fair & Lovely brand of beauty products, shown here for sale at a store in Mumbai, India, in 2013, is going to change its name. Over the last decade, Fair & Lovely’s advertising has evolved to communicate a message of women’s empowerment. Since the name has been changed, the question arises Why Fair And Lovely Name Change? Fair & Lovely Name To Glow & Lovely. The development comes following a petition on Change.org, wherein thousands of people signed the petition that called upon the company to stop producing and marketing Fair & Lovely, reassign employees associated with the product, and issue a statement acknowledging the part it may have played in indoctrinating an anti-blackness sentiment.. The new name, which is reportedly undisclosed, is awaiting regulatory approvals. As part of this decision, the Fair & Lovely brand name will be changed in the next few months. That didn’t sit well with Emami, which recently rebranded its men’s grooming range as ‘ … The new name is awaiting regulatory approvals and we expect to change the name in the next few months. For Fair & Lovely to change its name is a start, but is not enough for many consumers. Do you know that Unilever has changed the brand name of Fair and Lovely?With the advent of social media, information has become ubiquitous. According to a press release by Uniliver, the company has now changed the name of its skin-whitening cream from Fair & Lovely to Glow & Lovely. 1 Leading Hindi Newspaper Amar Ujala covering fair and lovely name change samachar in Hindi, election news, crime news, education news and more “The name change is not the end destination.” ... Changing the Fair & Lovely name does not address how colorism is “very, very prevalent within our community,” she says. By newsroom on July 8, 2020 Comments Off on Fair & Lovely, a name change that is only skin deep.. By Uttara Masting who as Group Strategy Director has spent 20 years in the industry working in Marketing and Advertising. The ‘Fair & Lovely’ brand name change is subject to regulatory approvals, Hindustan Unilever said. Unfair & Lovely, Unilever admits, will change cream name The move comes in the wake of the Black Lives Matter movement, and protests in the US after the death of George Floyd, which has compelled companies, globally, to reassess their businesses and marketing strategies for signs of racism, colourism and discrimination. Whether the change in name brings about a change in India's obsession for fair skin remains to be seen. (RTTNews) - Consumer goods giant Unilever plc. (UN, ULVR.L, UL) Thursday announced its plans to change the name of Fair & Lovely brand, which is … The company that will launch its product with the new name will be given more attention… Hindustan Unilever is going to change the name of its brand Fair and Lovely. #FairAndLovely #Fair #FairnessCream Unilever has now announced that it will remove the words fairness, whitening and lightening from its products, and change the Fair & Lovely brand name. The company did not say what the new brand name would be. The brand said, “Fair & Lovely has never been, and is not, a skin bleaching product.” A ‘Fair & Lovely’ Name Change Totally Misses The Point, Critics Say On the heels of protests against anti-Black racism, the skin lightening brand is (kind of) addressing years of criticism. Here we are going to discuss the reasons Why Fair And Lovely Name Change. But Fair & Lovely’s composition would remain the same, full of skin-whitening ingredients like niacinamide and Vitamin C. So is the name change enough? Kuni Takahashi/Bloomberg via Getty Images hide caption Read on and get to know the main points and reasons for the change in the name and know Why Fair And Lovely Name Change. Bollywood’s prominent actresses, many of … Fair & Lovely the long-in-use cosmetic cream for women claiming to lighten the skin complexion has dropped ‘Fair’ from its brand name. The 'Fair & Lovely' brand name change is subject to regulatory approvals, Hindustan Unilever said. Unilever has said to remove the word “fair” from its widely popular skin-lightening cream, Fair & Lovely. In response to the backlash over Fair and Lovely’s decades-long promotion of beauty equals fair skin (especially during the global Black Lives Matter movement) the brand has changed its name to Glow and Lovely, with a campaign celebrating different skin tones and (of course) promoting women empowerment. 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