There are a ton of ways to do it

2022.07.31
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There are a ton of ways to do it

There are a ton of ways to do it. Again, dont include all of them, but the ones that will really highlight the great work youve done and the value youve brought. She sees tons of media kits from influencers big and small who want to collaborate with the brands she represents. Check out the free to use Google Fonts! So the key to successfully building a micro-influencer media kit is to make sure that it looks and feels like its YOUR media kit. Let the content breathe, dont cramp it all in one tiny space. There are 2 schools of thought about including your rate card in your media kit. And if your media kit isnt ready, youll be missing out on some big opportunities to build your portfolio and collaborate with brands on Instagram. Wed rather go with a personalized approach for our rate card and get to a mutual agreement with brands. Sign up now to download the complete State of Instagram Influencer Marketing report and well send it straight your inbox! Whether youre a blogger, vlogger, photographer, or videographer, you want to have a document that represents all the work youve done, your achievements, and where youd like to grow in your influencer career. Again, the goal is not to bombard them with a ton of info, but to give them enough relevant information to help them see the right fit for their brand. To calculate your engagement rate, its quite simple: Add up all the likes, comments, shares and saves, and divide by the number of followers you have. streaming getting tips into social cision schwartz Finally, its important to know what your feeds are for collaboration projects. Ultimately, you want your media kit to show brands that they should collaborate with you, instead of others like you. You can use this WordPress guide to Google Analytics if youd like to learn more about tracking your stats for your blog! Make it relevant, but share what you have created for other brands. It takes a lot of work to be an influencer or content creator. You can also include testimonials from your followers, just like personal stylist and fashion influencer Lauren Messiah does! Talk about them on your socials (and tag them). Think of your influencer media kit as your business card, CV, and portfolio of work all in one document. So its so important to stay professional when you collaborate with brands on Instagram or elsewhere. The lack of professionalism and respect for the client were a small glimpse of what it would be like working with her. Dont promote or work with brands that only offer good compensation or a shiny product. In fact, brands are caring less about that because its been proven time and time again that those numbers dont mean sales or conversion. For example, we keep getting asked to work with a certain watch brand. Always keep your media kit current and updated, 9. Theres nothing worse than getting a bounce-back email or having a huge file stored on your desktop. We left our old routines behind to discover all the wonders our planet has to offer. You can then put them on your blog and media kit. and for your blog. Ultimately, its easier to digest 4-5 well laid-out pages, than 1 super-cramped page thats overloaded with information! Now that you know why you need your media kit and what to include in it, its time to build it. If youre on a paid plan with Later, you can cut out a lot of your calculation time! What better way to show off your strengthens than to share a testimonial from someone who has worked with you its a real insight into your work ethic and how seriously you take your influencer career. Its the first thing a brand or business is going to read when they open your media kit, so you want to make sure that it fully represents you and your brand. So while you dont have to be formal, you do have to be professional. chatbot flow editor dribbble ui data website learning machine app document javier brquez visit

Dont get discouraged when approaching brands, 11 tips to take great couple pictures by yourself for Instagram, The 10 best free SEO tools for new bloggers How to rank higher on Google, How to grow your Instagram account the best advice from popular travel couples, our article on the types of brand partnerships, 8 fun Instagram Stories quizzes to share on social media, Your ultimate 2-week Honduras itinerary The best things to do on vacation in Honduras. 3d kit monitor viewer pc olympus lcd viewing environment provide standard movie Their content might not be the most beautifully crafted, creative or break-through thing out there, but thats not why brands are working with them. No worries! clipchamp Weve provided image boxes to suit landscape, portrait, and even square photos, so you have every opportunity to show off your best shots! Generally, if you want to calculate your average engagement rate for Instagram, you would divide the number of likes and comments by your follower count, which will give you a percentage. controls social community intelligence better webinar Well, that depends. For content creators, the same rules apply. You can work with properties to showcase their spaces. Finally, you can also hire a graphic artist to create your media kit. No math needed, and you can easily see which of your posts are performing the best in your feed and what kind of content resonates with your audience the best. When shes not writing blogs with the Later team, youll find her outdoors with her dog, Arlie, or planning her next adventure follow along on @nikkitravelled. Thats why its important to keep the info as concise as possible. Brands want to work with content creators so they get beautiful content (think pictures, videos, articles) that they can then use on their own platforms. Dont be afraid to ask for what you think your work is worth. Its a great tool to have, so make sure you start early. Dont think that because you just started out or because your follower count isnt huge, you can wait until you build your own media kit. Again, the key is to make sure it reflects who you really are, and the rest of your platforms. a brand might want to create content or collaborate on a project that is showcased on your website as well.

tiktok authors Also, be sure to compress it into a size that will go through easily in emails. Check out sites like Fiverr and Upsell to see if you like the work the artists are showing. For example, if youre not good with video production and editing, but have done a little bit, you probably dont want to include it in your services. Our goal was to avoid all plastic for #plasticfreejuly. social banners app mobile cgispread This will help you align more quickly with brands that share the same target market as you and the same values. The downfall to this is that any changes you want to make will have to go through this person, which might cost you time and money. Build strong bonds with your community. Keep bringing value to your community and the brands you work with, and the rewards will come.

Their products are not sustainable and the company does nothing on a sustainability or social responsibility front. In either case, only showcase the work that is relevant to the brand you are approaching. Dont forget you can change up the colors in the template to match your own brand style. This will help brands easily understand what you and your readership is interested in, and where your skills and creativity lies. Check out her top tips in this blog post. Separate your stats if theyre different, 6. windows enter ip So if you havent already, work out your average post engagement rate and share it in your influencer media template. We all had to start somewhere, so start with what you have and what you love. If you show you can get great engagement, then brands will have a great reason to work with you! To save your template as a PDF, you need to export it to your desktop. It will just help you stand out and look professional.

Is your audience who theyre looking to attract?

Knowing as much about the brand and their approach to collaboration projects as possible will help you come up with some creative ideas. 7 essential things to include in your media kit as a micro-influencer, 2. chatbot flow editor dribbble ui data website learning machine app document javier brquez visit Nikki is Laters Editorial Manager. When you personalize it, it shows brands exactly why they should work with you. Make sure what you deliver is the highest quality possible. Take a look at how Daniel Wellington has a dedicated page to influencers who want to work with their brand. So dont feel like you dont need one because all the info can fit on one page. We take all the efforts necessary to ensure the information included in this post is accurate, correct and current, sometimes, things just change! But if you do, its time to take a look at your stats and record them in your media kit. Brands want to know who your audience is. Youre not a one-size-fits-all brand, so your media kit shouldnt be either. Influencers and content creators alike will tell you the same thing. To help you create a gorgeous influencer media kit, you can download our free influencer media kit template for Adobe Photoshop below. retargeting aiia If not, you may want to invest in more robust programs like Grammarly. Check out the companys website and see what kind of pictures they already have, or the kind of pictures they are lacking and see how you can help them get better content. Some brands will come to you with a clear idea of what they want. For example, if you have 200 people watch your stories and half of them click through to your site, then youre onto something! alert wish list kit If you want brands to work with you, they have to know who you really are. And this is true for micro-influencers or huge social media celebrities. Also, split up the numbers per platform and show those key metrics. And thats it! If you want to check how much to charge per post, you can find out here. Hopefully, everything we have here will help you get to where you want. And dont be afraid to negotiate. Content creators createhigh-qualitycontent, whether photo, video or both. If the stats you get from Instagram arent enough, there are plenty of other free tools that can audit your audience. You dont need tons of testimonials to make an impact. As much as follower counts are important, its not the only thing brands care about. Here are a few tips to keep in mind when building your micro-influencer media kit. We dont include ours because we want to stay flexible and quote brands on an individual basis. Its really like a CV in that sense. Theyre a part of the essential tools you need if you want to collaborate with brands. m200 eos 100tbr m100 What she got instead shocked her! Keep at it, and eventually, one will accept to work with you. Your email address will not be published. A micro-influencer is an influencer who has 30,000 followers or less. Beyond making you look professional, it actually makes you more professional. Thats why we split our stats when we present them. creation kit Influencer marketing shows no sign of slowing down, so now that youre armed with your media kit, youll soon be working on opportunities and collaboration projects for the brands that you love. ads foreflight receiver sentry compact We also dont want to scare anyone away! Before you build your media kit, make sure you are clear on how you want to define yourself and stay true to that. They want to know their age, where theyre from, what their passions are, etc. If you can, include the results of your campaign, such as engagement rate, link clicks, or even items sold. Make sure you update your media kit often. fps While follower count is important, brands are more interested in your Instagram engagement rate. Depending on if were looking to work with a hotel, an activity or a brand, our content varies.

Whether a brand approaches you about a special project theyd like to collaborate on, or youre pitching to businesses you would like to work with, having an influencer media kit will make you stand out in the world of influencer marketing. However, instead of focusing on the platforms you are present on and your demographics, you should instead focus on your work. What is the difference between a content creator and an influencer? Initially, we didnt understand why, as we thought having a media kit was a basic tool for creators and influencers. Some days are harder than others, but dont get discouraged! To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager,Chrissy Abram, to share her tips to help you land your dream collaboration! The rule of thumb is $10 per 1,000 followers you have. This is a lasting piece of your brand. For July, we joined hundreds of million people around the world to go plastic-free. Its one of the first pieces of your brand that a potential collaborator will see, so make sure its impeccable! Now that weve covered what information you should include in your influencer media kit, its time to talk about designing your media kit! You can use different designs based on the type of media kit youre building, using your brand colors and fonts. Here are some things to keep in mind while customizing your template: If you use specific fonts for your social media or your blog, and theyre installed on your laptop, you can use them in the Photoshop template. creator archetype brand icon inspiration kit kayeputnam For example, if you want to work with a clothing brand, take pictures of a brand you love and own. Ask someone else to read it. A great place to build different versions of media kits is Canva. So if you have previous partnership experience make sure to share it in your influencer media kit! Instead, pick brands that are aligned with your core values. Unless the social media gods have blessed you and you gain thousands of followers overnight, there is still hope for you. Brands will immediately see the disconnect and it will make them think your brand is not defined. In this blog post, youll learn how to create your own influencer media kit, what you should include, and to make it easy you can download ourfree influencer media kit template to get started with! This way, brands can see the extent of the work you do and can choose amongst those services. Influencers are there to influence you to buy a new product, to make a change in your life, etc. Not including your fees is also a way to keep the info private. Its a clear, simple, and effective way to show who youve worked with and how youve worked with them. So make sure you include everything relevant that you can. Cheers! Even if you keep things short and sweet, just allow everything to live nicely within its space. Get creative, be a perfectionist and create content you can be proud to build on. The only downside to making a media kit from scratch, or even playing around and testing out some of the templates in Canva, is that it can be time-consuming! It distracts the reader and makes them think that you are not professional. Keep content short, sweet and to the point. It takes work to get to that status. Making a media kit is not hard, but it takes time and work. So you could have bronze/silver/gold type packages and customize while working with the brand to ensure you are offering them value, but also staying within their budget. Our rule is that before we send it out, we make sure that all the information is an accurate representation of where we are with our brand at the moment. Your images make a really big impact, so its important to only use your best photography for your media kit no pixelated mobile shots here, please! Do you want to start collaborating with brands but you have a small following? Dont have any testimonials on hand? social community intelligence better webinar Or you can choose from some of the many media kit templates that Canvas designers have created to help get you started. The best social media marketing platform & link in bio tool. While theres no hard and fast rule on what stats to include in your influencer media kit, its a good idea to include your followers and engagement rate on Instagram, and for any of your other social platforms like Pinterest, Twitter, Facebook, and YouTube, you can include your followers, group members, or subscribers. Voil! The spell-check may be enough for you to make sure all is good. Just like with the size of your following! When it comes to creating a media kit, you can start a new project from scratch with Canva and use their various tools and features like images, shapes, graphic elements, fonts, and color palettes to design pages that represent you and your brand. Some people say that including fees is better because brands dont have to contact you again to get that info, making their job easier. You dont necessarily want the whole world to know your pricing structure and fees right off the bat. Big or small, every influencer or content creator needs a media kit. Were going to walk you through each section of what your influencer media kit should include in this blog post, using examples from real media kits and the media kit template weve created. When you send out your media kit, youre not only representing yourself, but youre representing all the other micro-influencers or content creators out there. If youre serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! nintendo play Their ability lies in being able to capture their audiences attention and ultimately influence purchase decisions. Well, the same applies here. In this section, include the logos of the brands youve worked with and the best testimonials that are relevant to your potential collaboration. Dont worry if you dont have a blog, you can delete this page from your template. This applies as much for micro-influencers as content creators. kotobee Use tools like Canva.com for existing templates and use your fonts and colors instead. Because you should make reading your media kit as enjoyable as possible. If youre here, youre probably thinking about visiting this beautiful country, and were here to tell you that youre in for a real treat! This is the place for you to shine. Make sure you include all that good stuff. If you need some tips on growing your community, here are some articles that could help you: How to grow your account How to take couples pictures Learn more about how Instagram works so you avoid the mistakes we made when we got started. Especially if you publish your media kit online. Just because you dont have a lot to say at this point, make sure what you do say is outstanding. They create content, but not just anything! You dont need to show every single shot youve taken. Let your images, stats, and most succinct paragraphs do the talking for you. We started working with brands when we only had 2,500 followers on Instagram, and we had just launched our blog we probably had 3 articles in total! For example, we have a few different media kits where we vary our service offering, the pictures we showcase and the testimonials we include. It shows brands that you are growing in the right direction. From graphics, blog post images, Instagram Stories, and much more, Canva is a really intuitive tool for graphic design newbies. Spend some time reviewing what kind of content they produce online, their social media platforms, and is it something that you can replicate, or bring a new skill set to the team. When a brand is looking to partner with an influencer, they will want to understand as much as they can about your niche or target audience. Or it can be a few pages long if you have extensive experience collaborating with brands. They will usually not ask for visibility on the creators channels. looking to work with micro-influencers or nano-influencers, how to partner with brands without having a large following. Just because you dont have experience in a certain field, it doesnt mean you cant learn. You have a lot of information to share, so try to make your media kit as clean and easy to read as possible even if that means adding another page to your design! You want to convey your personal tone and style in your bio copy, and show off your personality, interests, and passion projects. app character own 3d create However, you need to consider the time to create a post, from location scouting, shooting, retouching, writing the post or caption, editing, and posting. This may be the first time a brand is working with a micro-influencer, so make sure they want to keep doing it after you! When it comes to creating your influencer media kit, you need to think about both the information you share and the design aesthetic. In fact, in our Later influencer media kit template, weve positioned just one stand out testimonial alongside your previous brand partnerships. Canva is available on desktop and mobile versions. Include those numbers to show that your audience values the content you provide and they take action. Because when a brand invests in influencer marketing, they want to make sure that your audience is active, engaged, and likely to respond positively with what youll be posting about on their behalf. We want to inspire everyone to chase their dreams and leave a positive impact on Earth. You know how they say A picture is worth a thousand words?! They have other media kits to check out, and probably more work to do. It shows brands that you know your numbers, youre serious about your work, and that you know your demographics. Weve said it before and well say it again. If you find anything in this post that is incorrect or outdated, please let me know in the comments so I can update it for other readers. Thats why we want to show you how to build a micro-influencer media kit! Ready to start working with brands? Youll also want to highlight the analytics for your best performing social platform, such as Instagram, Youtube, or both! Dont be afraid to show off your audience that youve worked so hard to gain and build an honest relationship with. Your media kit should reflect not only your social growth and status but also your personal brand and style. Remember your media kit will tell a story about you and your brand, so theres no need to write a novel! And dont worry if 10 brands tell you no. It has to showcase what your essence is with every picture, every word. Focus on the areas where you can differentiate yourself. Its about quality, not quantity. Include logos instead of just naming the brands you worked with, Dont just list your services, show brands what youve done for each. Lets talk about what this elusive media kit is, and how you can build your own. infotainment visteon reimagining Now that youve done your research, you should have plenty of ideas on how you can creatively collaborate. You can use Powerpoint, Keynote or InDesign to build it if you have a clear vision of what you, but especially if you have the skills. If youve ever sat down at your computer to write apitch email, you can understand how daunting and tough it is to get started. The key here is not to only stick to subscriber or follower numbers.