elvis and kresse burberry

2022.07.31
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elvis and kresse burberry

These are high-quality, unused, freshly tanned and dyed leathers, but they fall to the workshop floor as seemingly unusable pieces, and are later destroyed. ORDRE is now available in the following languages: Elvis & Kresse has been redefining luxury by transforming landfill waste into accessories since 2005. So, a lot of the vegan materials are problematic and its the same when people have oversimplified views. And actually, there are companies like {Fairphone}, which are designing their technology so that it can be repaired, so that items can be upgraded and so that the materials can be harvested for reuse. (I hope this interview experience will provide some motivation or treasure for you, too!). Mar 15, 2018 @ 16:34, [] cause with brands such as Elvis & Kresse adding purpose and meaning to their company mantra. If we look at nature, we see little animals performing functions on bigger animals to help them, so this is a wonderful way that they can give back., Elvis & Kresses retail strategy is as unique as their brand. We will see something that no one else has seen and well be relentless in solving that problem., This is exactly what is missing: a biodiversity that allows big brands to live alongside and help to promote the wellbeing of smaller brands., Around four years ago, when the Burberry Foundation approached Elvis & Kresse to help solve their excess leather issue, the pair deemed it a challenge too great. Its tough when youre using materials that already exist and have certain properties that make them impossible to recycle long-term. Currently, they also work with parachute silk, shoe boxes and air traffic control flight strips. Circling back to the beginnings of the Elvis & Kresse startup, I reference an article by Bell Jacobs and asked Kresse about the first 5 phone calls she made in the beginning stages of incorporating leather waste into their luxury bag designs. The second pillar that Elvis & Kresse stands behind is transform. Due to the nature of upcycling, the brands process is flipped: While most designers start with an idea, Elvis & Kresse must start by identifying a problem. These landfill-bound materials find new lives as anything from the lining of their bags to their shipping packaging. All Rights Reserved. Since 2005, Elvis & Kresse had been donating 50% of their profits to the Firefighters Charity [in the UK what I dreamed of doing in California if such an excellent firefighters charity existed here.] I had read on Elvis & Kresses Instagram about her idea that the hashtag #sustainableluxury could be changed to just: #luxury period making the sustainable nature of luxury simply redundant moving forward. The UN report only represents the companies that are transparent about what wastes they produce while there are a lot of companies that are not transparent at all. Because its so messed up! Ready To Embrace The New Era of Intelligent Retail? Preferring to work with independent boutiques rather than department stores, they have select stockists in the UK, Europe, Dubai and Australia. We talked about how we should be communicating it and we did actually get quite a few of our vegan customers to really engage with that. (For anyone else who might relate to being a first-time journalist, what kind of bittersweet horror is it to hear the playback recording of your own voice conducting an interview?!) Leather off-cuts from Burberrys production are transformed into sellable items such as handbags and carpets. There are lots of people that I meet who came to sustainability at the time that they had children, because they were looking at these kids and looking at the world and going, oh my gosh, I need to make the world better for my children. Thats when they had their epiphany. When it comes to leather alternatives, theyre all polymers. Why dont we have that kind of system everywhere? This is the kind of work we are made for, and this is the kind of partnership that will change the future of luxury.. Glass is perpetually recyclable. When I first came to the UK, I was interested in all waste, not just fire hose. We worked with them for a few years, then we opened up our own manufacturing. The train journey was followed by a short car ride that took me to the doorstep of the workshop-cum-office-cum-residence of Elvis & Kresse. I was ushered into what is called as the leather room and suffice it to say that it was a unique experience to encounter three days worth of the iconic brands leather waste. Speaking of different countries, you moved from Canada to Hong Kong when you were younger Was there one striking moment in Hong Kong? Its been a very slow and gradual process.

When we were talking about this 10 years ago, people thought we were freaks, laughs Kresse Wesling, one half of the brand (the other is her partner, whose nickname is Elvis). She made me laugh with her, even over the downright grim topics we were covering, and feel more relaxed as the interview carried on. Tags: burberry, elvis & kresse, leather, recycling. With a background in fashion retail, she is currently focussing on projects that propel the sustainability agenda into the mainstream. How did you grow a team of people?. She is open to the idea of setting up an Elvis & Kresse India in partnership with local leather business. Meanwhile, having finished his telethon, Elvis came downstairs to check on the preparation for an evening event at the workshop where the visitors will learn to design and assemble a bespoke leather rug. 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The Best Clothing and Beauty Deals to Shop During the 2022, The 20 Best Makeup Brush Sets for Every Level of Mastery, The 20 Best Cocktail Dresses to Wear This Summer, Paul Sorvino, Actor in 'Goodfellas' and 'That Championship Season,' Dies at 83, 'Blonde' Official Trailer: Ana de Armas Unravels as Marilyn Monroe in Netflix's NC-17 Drama, Prince William's Rumored Affair Is Back at the Top of Twitter News Amid a 'Salacious' Anonymous Report, Brad Pitt Drops $40 Million on Carmel's Historic D.L. Now, people think its great. There was so much factory output that you couldnt see the sun. You know, there are other ways to do it. Kresse said, When designers from Burberry visit the room, their experience is profound as the challenge and scale of the problem of waste becomes real to them.. The beauty of Elvis & Kresse is how they think about materials creatively and find a purpose for them that may be so different from their original purpose that it was never imagined before. The global leather waste produced annually is a staggering 800,000 tonnes. By adding drinking water to them which is what we do in all Western societies with flushing toilets, we create an enormous problem. How did you physically do it all at first? You could of course go onto Kickstarter, get lots of people to back your product and launch it like that or you could get investors Thats incredibly hard for a fashion startup. The UK sends close to 15 million tonnes of municipal waste to landfills every year. The FashNerd teamsRoadtripSeries takes readers on a journey that explores the person behind the accomplishments. In all languages and subcultures, humans are ever in the process of developing new words for new ideas as they arise. As we go forward and get deeper into circular economy, I do think thats the future. Im doing this forge project at the moment, and we thought that aluminum cans were made of aluminum, but theyre 30% thermoset resin. The B-Corp movement started after Elvis and I incorporated, so we were of this mentality before that movement got going. Then you go to a place where its devastation and you think, oh my goodness, whats happening here!. They were all made of virgin materials and they werent being recycled. She informed that the pricing is based on labour costs and emphasised on paying handsome wages to her craftsmen. Will Fashion-Conscious Consumers Buy Into Huaweis Next-Gen Smart Glasses? The process of upcycling began in 2005 when Elvis & Kresse discovered that the fire hoses used by the London Fire Brigade were shipped to the landfill once their usage as life-saving tools was over. She added, Initially people thought this was our hobby. As we continued to talk, I was served herbal tea. When I first stumbled on their website, I was knee deep into research for the Tahoe Bikini project. Kresse explained, My design brief to Elvis was to design for deconstruction. So when they say that cans are 100% recyclable, thats a fib the fraction that is aluminum is recyclable, but the thermoset resin just burns off in the melting process when the metal gets recycled, so its just not true. Since 92 when it was very clear. A proponent of an open-door policy British label, Elvis & Kresse invited FashNerd.com to pop over to visit their workshop to see how they operate. Elvis & Kresse have partnered with the Burberry Foundation to repurpose leather scraps wasted in the luxury fashion production process. B-Corps are quite different, Kresse explained. Reports suggest textile waste that gets thrown away has a value of 2 to 3 thousand dollars a tonne. She seemed to read my mind and explained that B-Corp is good for early stage startups because there is an assessment tool thats free for anyone to use. 2012 European Togel SingaporeChampionships Sept 3 Matches, Top Podcasts for New Real Estate Enthusiasts | Andrew Hutchings | Long Beach, CA. Without the fertilization that comes from animals, you require other kinds of fertilization, which means youre shipping products in and it means youre using synthetic materials and/or overburdening sites. View cart for details. in Fashion three pillars: rescue, transform and donate. I hadnt seen single-use goods on that scale. The earth just cant take it. He worked in project management before. It there an area where youve had the most success spreading the message about working to solve global waste crises?, I guess this is also where it gets really interesting. New compass scores food, guides consumer choices. There are differences, but I would say the Social Enterprise movement and the B-Corp movement are very parallel. Tomorrow you could go to the B-Lab website, put in your email address and go through the assessment. So, a lot of the people I reached out to were already connections via Linked In, or I knew someone who knew someone who had been at those companies. Theres no reason that any material cant be luxury, Wesling believes. I think people who argue very binary terms tend to overlook the complexity. To minimise the risk of impulse buys and buyers remorse, products are never offered at discounted prices. Molshree Vaid takes a road trip to Elvis & Kresse's workshop to talk about their open-door policy, how they thrive on transparency and their 5-year partnership with the Burberry Foundation. Kresse Wesling continued to show how genuinely lovely, happy, and serious she is. When we decided to tackle the much, much larger leather problem, we knew we would need a brave partner, saidKresse Wesling, cofounder of Elvis & Kresse. I foresee a future where the equivalent, within the fashion industry, could take shape, focussing on provenance, the craft of making and the skilled artisans. Copyright 1995-2022 eBay Inc. All Rights Reserved. A lot of the work in the early days was just educational. Even if you look at some of the so-called natural leathers, most of them rely on polymers as a base or polymers as a coating. Its one of those situations where your eyes open up a bit wider, and then a bit wider, and a bit wider, (laughing) and then you just start to worry that youre gonna lose your mind. That should have been the only thing we focused on since then and we kind of lost 30 years. Elvis learned to sew. I mean, why havent we since Rio? At this point in her story, I burst out laughing from my gut, not realizing how awkward I was to be laughing so hard about her failure. The company have big plans on how such a rescue system could work.

After several prototypes, he came up with three shapes. She took me to the table where lego-like shapes of leather scraps were being assembled to create a new hide. Cause it would be more powerful to show the negative! Its under-invested and under-designed. I kid you not, this is the first time Ive heard this expression!. So, it was great and I hope that it certainly sets a trend in that industry which is incredibly wasteful. Its incredibly bad. But it was quite tough for Universal because they had to write this very weird contract where they bought it but then had to give it back! Sign up for WWD news straight to your inbox every day. So, we had an open studio and open question time. In the first 10 years Elvis & Kresse reclaimed 200 tons of material from fire-hoses and since partnering up with the Burberry Foundation in 2017, the company set out to recraft at least 120 tonnes of leather off-cuts into luxury Elvis & Kresse items over the first 5 years. Founded in 2005 by Canadian-born Kresse Wesling and Brit James Henrit (nickname Elvis), Elvis & Kresse rescue and reuse raw materials to manufacture luxury lifestyle products. Fur-Free baby, its about time - Just Max They believed it to be the truth and they believed that they were behaving patriotically. If we had a conventional design background, we would have never considered 25-year-old fire hose as a luxury raw material.. We display which coffee is Fair Trade and then theres Other coffee. I thought it was terrible that Hong Kong is doing this, but if you look around the world In the UK, we have 200,000 incidents a year of when just raw sewage is put into our waterways because the system gets overloaded. Even unwanted shoe boxes collected from shoe shops are flattened and used to make packaging and labels. This is a flat earth issue. ALL RIGHTS RESERVED. And you have politicians who then highlight that .1% without a population of critical thinkers who can go, No. A Technology that Drives Inclusivity and Diversity within Digital Fashion. Now, when we started working with the rescued leather, we did have some vegan customers that were very upset by that. As the Business of Fashion story shared last month, Gucci Bans fur: Its Not Modern creative director of Gucci, Alessandro Michele is now my spirit #furfree animal in more ways than one. Something went wrong. (Laughing!) Our system is labour intensive, and we are proud of the many ways that it can create meaningful, living wage employment. The Burberry partnership includes a yearly grant of 100,000 to cover the hiring of more apprentices into the business. Ive learned since then that the alternatives to leather products, unfortunately, are all plastic products. In the same year since our interview, Elvis & Kresse have moved onto and developed a fully operating regenerative farm in the UK, Creative leadership in TESOL (Teaching English to Speakers of Other Languages), EPP (English for Professional Purposes) & sustainable applications. It was the first time, I think, theyd ever done something like that. Not many. And this was all at a time when there was no such term as sustainable luxury or circular economy, so a lot of the work in the early days was just educational. Personal interview with the incredible Kresse Wesling, co-founder of sustainable & ethical luxury brand on a mission to solve waste. I cant turn my back on it because I have ideological problems with the waste; I dont think thats appropriate. I didnt know!) However, we would be happy to participate in a permanent week that celebrates durability and timeless designs. The same fate awaits composites such as tea and coffee sacks, printing blankets and parachute silk and leather off-cuts from the fashion industry. There has to be a huge and deep knowledge about biodiversity, ecosystems and water health and then you can start to get to grips with how complicated it is. We are an impact organisation, founded to create prosperity for all within the limits of our planet. Is E-commerce Ready for Sustainable Luxury? Are You Ready To Raise Your Digital Game With A New. The rest of them have an absolutely horrible existence, and their sewage creates downstream environmental disasters. But I think its the right phrase to use. We promoted the work that we did first with the fire service community, because of our commitment to that community; it was a natural fit and then we started looking beyond that community. And among many incoming ideas for solving waste problems now, is it feasible to continue down this handmade non-profit path and donate 50% to charity? Rather than shipping that waste to the UK, Kresse spoke of solving the problem at the source. But if you retain the individual components, you retain value. For us, its about creating something of real value, that has longevity, that is useful and classic, and doesnt cause any damage to anyone or to the environment, she says. We built a website in order to sell products, but we did this more than 10 years ago, so there was no Shopify, no Squarespace, no website builders We had to build, using code a website. The rescue pillar encompasses the first step in the production process.

That it remains with the company. Burberry, Elvis & Kresse team on recycled leather project. My questions for Kresse began with microplastics and overwhelm. I think you have to actually look at the food system for what it is and it is incredibly complicated. There isnt really that much money floating around in that space. And that was harder [back then than it might be today].

Its a certification that looks at 5 aspects of what you do: (You receive points based on how your business behaves and have to receive a minimum level of points in order to be certified as a B-corp. Every time you re-certify, youre also expected to have an increasing number of points. The coating on the outside and on the inside is a non-recyclable resin. Equally pensive, I was thinking of all the times this brand broke away from the conventional definition of fashion while it sits in the fashion space. Conducting this interview was one of my first journalistic experiences in a flurry of opportunity that unfolded in the early spring of 2021. ALSO READ: Mycelium, Redefining Leather With The Power of Organic Technology. And that sounds completely rational and certainly should be If we could go back in time and change one thing, I think that might be the thing I change: that shareholder capitalism didnt ever take off. The collaboration of recycled leather will create a range of accessories and homewares that will be sold by Elvis & Kressewho will also receive mentorship from Burberry. When I asked her about this, she dove into a witty anecdote about labeling environmental standards in the coffee aisle, I couldnt help but laugh with her story even though it was a very interesting idea and not funny at all! Maybe I should read Frankenstein before I say that, cause I dont really know the story that well. Lets look at climate change, right? When the practice of dead stock destruction hit headlines around the world this year, after Burberrys 2017 annual report revealed the British heritage brand had burnt 28 million worth of unsold goods, what went largely unreported by the media was the fact that Burberry had been publicly sharing this information and working diligently to find a solution for years. I have to leave a trace. As the adage quips, one mans rubbish may be another mans treasure, for Burberry and Elvis & Kresse, this statement rings true as they embark on a five-year partnership recycling leather waste from Burberry factories. Our system is labour intensive, and we are proud of the many ways that it can create meaningful, living wage employment., In comparison, their fire hose phase seems like a trickle, when they handled 3 to 10 tonnes of firehouse in a year. Yup, you dont pay people well enough and youre destroying the environment Youre gonna be in the Unfair Trade, Exploitative aisle at the supermarket Good luck with that., Scott:What do you believe is the best way to help educate more people about the importance of solving waste? Kresse is from Canada and had shared with a magazine reporter that her grandmother taught her to leave a campsite as though no one had been there. Trying to tackle a gross 21st-century problem of stuff being shoved into the earth, Kresse says, Materials have a lot more to give before they are landfilled or incinerated. Get all the top news stories and alerts straight to your inbox. I learned the same thing growing up in California, so that really touched my heart. Polymers, once we get the processes right, are actually perpetually recyclable, but some things that arent are the natural materials. And everybody was happy with it! I wanted to know if B-Corp status was reserved solely for businesses that are already well-established or if a small entrepreneur in planning stages could reach for access. For example, the designers identified that there was a problem with, . The five year collaboration has the ambitious goal of transforming 120 tonnes of Burberry leather offcuts into new Elvis & Kresse products, with half the profits going to renewable energy organisations. After the provocative inquiry, I apologized for delving us into such grim topics! In terms of retail, Elvis & Kresse sells 70% of products from its site. Actress Rooney Mara recently announced the launch of her vegan fashion line Hiraeth, and Chlo [], Fur-Free baby, its about time - Just Max, ReuNight Returns: An Evening in Provence at The Nasher Sculpture Garden, Benefiting The Family Place, Artrinity Postcards of Positivity benefiting Artist Relief, Artist Adam Ball Chats About Life, while in Lockdown in London, Social Impact Investing Chat with Eva Yazhari of Beyond Capital Fund, Sailing on a Catamaran in the British Virgin Islands, A chat with online artstar gallery founder Chrissy Corredor, Marquis Duriel Lewis aka RETNA exhibits Dovetail Mortises and Peluca Grande.

Elvis & Kresse was founded with the aim of rescuing Londons used fire hoses, which the company makes into bags and accessories. To be a social enterprise in the UK, weve got a relatively tight definition. So I think that the best education that people can have goes into critical thinking to be taught that nothing is simple and that everything requires investigation. Being a B-Corp means that you have to legally sign up to these ideas. If we were having this chat on a Monday, it wouldnt be very good. Yes, my first business that I set up was biodegradable packaging. Its difficult. 99.9% of the worlds scientific community and this is a community whose whole reason for being is to disprove things agrees that climate change is caused by modern citizens and that were knowingly on a catastrophic course. Burberry cares about every single detail, and thats why fundamentally this partnership will work: the amount of thought that went into it and the level of commitment on both sides.. We are problem solvers first and then designers. (The forge project is an amazing topic I neglected to circle back to but learned about later. We want them to see that as a journey where constant improvement is key. Instead of having a bin bag made of virgin plastic, why cant they have a bin bag made of 100% recycled plastic Instead of having a coffee cup that you cant recycle, why cant we have a biodegradable coating. The human beings I find the most confusing are the ones who have had the benefit of an amazing education, the benefit of travel and they still dont get it. So I think that its not ever one idea; its a continuum. We were out last night and we saw an enormous bat. I couldnt wait to learn more about the incredible people behind Elvis & Kresse. A significant scale-up of operations is in the offing. Universal Pictures one of their set designers wanted a leather wall. The grant from the Burberry Foundation to Elvis & Kresse is in line with Burberrys new Responsibility agenda, of which a principal goal is to invent approaches to revaluing waste over the next five years, the company said. I think whats interesting about that is its rarely the first concept anyone has that is the one that works. I asked her about the pricing of the product, given the almost nil raw material cost. The founders saw the potential in using the material to create something completely different than its intended purpose. Weve done a few [projects] like that [leather movie set wall]. Its a creative solution for an environmental challenge, de Castro continues. This is a status or qualification for entrepreneurs who significantly prioritize environmental justice within the foundation and operations of their business. Social Enterprises have existed for a long time. Everything that theyre spewing has been disproven. I dont think you could say everyone must only eat plants or everyone must eat meat. Also crucial to being a B-Corp is that you have to sign a declaration of interdependence.. We made a tapestry for a hotel in Tennessee that is 8 feet high and 34 feet long, using over 9000 rescued leather pieces, individually cut and handwoven, explains Kresse. I think that sharing detailed stories about life experience can offer something to improve critical thinking, at least for people who are able to read the story.. Half of the profits will go to renewable energy charities and the other half will be used to continue and expand their upcycling mission. Finland, for example, is a country where being a teacher is this revered profession and theyre paid very well; they also have the highest levels of educational attainment. How did you do this? That, to me, is inexcusable. Then there are people whose lives are so hand to mouth so they dont necessarily have the opportunity for that. Ive always wanted to be responsible for something like that. Love podcasts or audiobooks? What began as an environmentally conscious quest to salvage decommissioned fire hoses from Londons fire brigades has since become an industry leading business which is finding innovative solutions to fashions textile waste crisis. B-Corp certified Social Enterprise successfully donating 50% of their profits to charity, including nearly 100,000 euros per year to the British Fire Fighters Charity, they have set the bar for every business on the planet to take an immediate, active role in solving extreme waste crises threatening global public health today. There are all kinds of ways that any company could do this, but in our case it was very slow and very organic. People need to have an epiphany with nature. And you see things like bears and moose or I did, when I was growing up and you see Alberta roses blooming on the roadside You take all these things for granted. For a lot of people, before that, they hadnt really come to grips with the fact that people were working in such awful conditions to the extent that they would die in a factory fire because they were locked in! I seem to have them constantly. Even with sewage Ill never forget I was at an event and met this Swedish scientist and he said, with respect to human waste, What god has separated, let no man bring together. If we keep the liquid fraction separate from the solid fraction, we have two valuable goods. is how they think about materials creatively and find a purpose for them that may be so different from their original purpose that it was never imagined before. Were supposed to be really creative and wonderful, intelligent beings. After they identified the issue, they moved on to creating products. When we opened it up, there was just there were no goods there! Elvis & Kresse's jigsaw puzzle technique using Burberry dead stock leather.

He said the company will lead the way in showing how creativity and craftsmanship can play a part in solving this issue.. Does it have to be beautiful and useful? Where weve gotten into trouble I think the last stat I read on the US was that 99% of beef in America is feed lot beef. And their business model isnt to sell these cars; it is to lease them so that the value thats embedded in the car is never lost. Most exciting was their business mission to solve waste by rescuing raw material from landfill and giving it new life; their stunning products were being made with decommissioned fire hoses. Although I was nervous to interview Ms. Wesling at the time, her warmth and intelligence filled our time together with ease, invaluable insight and motivation I will treasure for life! Because theres so much industrialization happening at the same time.