NOTE: The taxonomy above is the set of skills and techniques that I generally use, however, in certain situations I customize this list based on the companys culture or the companys industry. Recovering strategy consultant. The PM Assessment is quite simple for all you smart people out there.
Over the course of my career, I have had to develop some assessment of competency for Product Managers and Product Marketers on multiple occasions. How do you prioritize work and plan a roadmap? I've adapted the Keppler score used in mental health practice as the basis of the scoring mechanism and to track your growth and self awareness over time. As you move up in seniority it is a given that you take the broader business perspective. Thats the whole Product Manager Assessment. Does she understand how to tackle risks up front, before engineers are asked to build? I have great instincts when it comes to product management and product design. Is it a collaborative relationship? I am very self-going and a motivated manager always looking for an opportunity to improve on the product. New product managers are expected to know the basic techniques, but good product managers are always developing their skills and learning new and more advanced techniques. Product Knowledge really is table stakes. Product Development Process Does the product manager have a solid understanding of the broader product development process including discovery and delivery, as well as the product managers administrative responsibilities as the teams product owner? The way this works is that the manager should review the set of criteria above, and assign two ratings to each skill. I have excellent product management discipline, and is able to help foster this in others. A good place to start is to write your self-performance review using our sample comments and phrases. I am with my team and made the transition from product marketing to product management.
I am a big win for any company that is looking to accelerate their product management leadership and product growth. I have core strengths of both product development and product management. I have successfully interfaced with product management and other disciplines of product engineering. Simbline can help you write a self-evaluation performance review using phrases prepared for you. If you find value in this please let me know in the comments and share with your product people. I have a good grasp of all aspects of product management from product vision through to support. I have all the management tools you would expect from a great product manager. Also, once an employee has successfully closed the gaps, it is the ideal time to show her how the importance ratings move for the next level position, and she can set about developing and demonstrating the skills necessary for a promotion. If this is your first article in a while it is because my emails werent getting through and I hope coming home to Substack solves that. Tips for building winning teams that value design, Zero Waste Engineering: Conspire With Your Customers, Food for Thought: About Product Dependency & Conversion. As the manager, you can now provide this product manager with coaching, training, reading or exercises intended to develop her skills in each area. I am an exceptional sales manager and is truly a product of the product. Across each level, there is a set of competencies, skills or behaviours that indicate different levels of strength. If theyre not yet competent, then this is a problem, and its urgent to get the PM to competence quickly (normally within 2-3 months), and during this time the manager is going to need to oversee and probably help with much of the work. For group product managers (GPM), there is another category in the taxonomy because a GPM is also responsible for developing a small number of product managers. I have incredible drive, ambition and passion for managing products. I am an excellent product manager, able to take ideas into concrete and detailed product requirements and specifications. I am a very astute product manager who was always willing to try something new and ask probing questions. I am very successful at managing production, timeliness and quality. I am a product management professional that can drive product strategy and direct product creation. Requires Google Account - is based on Google Docs.
All Rights Reserved. I am an experienced product manager with an excellent can-do attitude. I am a hard working product manager and proactively meets the needs of the launch timetable for my fellow product managers. Your cross-functional product teams depend on competent product managers, and if you dont develop your people and provide growth opportunities, there are usually other companies that will. I am a very detailed, hands on manager who was very successful in my product management role at our company. I have a solid background of product management within different agile frameworks.
I am very well organized and thorough in my product management approach and was also very approachable when we had questions and thoughts. The Importance vs. So adjust the benchmarks to fit your unique situation.
I have strong know-how in terms of product management, and great passion for delivering great products. A 5 reflects you having obtained, what could be described objectively, as expert status. I have carried out the role of product management successfully, bringing complex products to market. I am a great product manager that runs along with my products based upon a great product strategy and a well planned roadmap. Finally, you might be wondering how this sort of skills assessment and coaching plan relates to annual performance reviews.
Marty Cagan. I am a pragmatic product manager who knows the value of shipping product quickly and iterating. Please. I am the delivery manager for three different product initiatives. If you like what they described in Empowered, you could now take this as a practical tool for implementing a self assessment or a coaching program. So, for example, if you consider a skill such as Product Discovery Techniques as an 8 in importance, yet you assess your product managers current skill level as a 4, then there is a significant gap for a highly ranked skill, and youll need to get to work coaching the product manager on her knowledge or skills in this key area. This site requires JavaScript to run correctly. In the next article, I will share what I typically recommend in a coaching plan for developing each skill in the taxonomy described above. Product at Atlassian. Is there mutual respect? If you need assistance, I am happy to discuss. I am a very cooperative colleague who manages my products with verve and inspiration. I am the perfect solution to interim product management needs. I am a solid product manager that is capable of managing complex requirements and delivering results. Ex. All rights reserved. In your new job, whether it is in the same company or a new one, you will need to reassess where you are to start rebuilding specific competencies - especially in the category of Product Expertise. Copyright 2020 James Whitman. SEE ALSO: ReviewBuilder for 3,000 more self-appraisal phrases. I have always been a big believer in the old adage that people join a company, but leave their manager.. I am a brilliant product manager with so much more than meets the eye. This is the peril of Dir/VPs that run large organizations who get lost a long the way because they are not as hands on.
This skills assessment is structured in the form of a gap analysis. I am a thorough market/industry researcher and product manager. I have also done this for my own self-assessment and that of product managers I have had the benefit of coaching. Product Do her team and her stakeholders look to her for leadership especially in stressful situations.
I am an excellent product manager with tremendous strength in the identity management arena. I am the product manager for a new videoconferencing product my group was developing. I am very professional in quality management, visualization all of production management. I am highly effective in my many roles, in particular regarding product management and product development. Thats the purpose of this assessment. I have the respect of my staff and manages for maximum productivity. You'll need a google account to access it as its based on Google Sheets. I am well versed in scrum practices, acting as both a product manager and product owner. Evangelism Skills Is the product manager able to effectively share the products vision and strategy, and motivate and inspire her product team, as well as the various stakeholders and others in the company that must contribute to the product in one way or another? I am an enthusiastic manager to whom you may give enough confidence to manage your area, your product or our company. Once you have it start scoring yourself from level 1 to level 4 by putting any content along with scoring tracks. This article discusses the technique that I use and advocate for assessing a product manager. Marty Cagan and Chris Jones recent book Empowered catalyzed me to rethink my assessment a bit. The Current Capability. I am great to work with, and any organization would do well to have me as a product manager. I am strong and focus on these missions as a product manager. I am a consummate product professional who knows how to manage product throughout the life cycle.
her ability). A manager that only relies on the self-assessment because they are uncomfortable confronting these differences in perception, is in my view abdicating their responsibilities as a manager. I am an excellent product manager and leader who manages to be both visionary and pragmatic at the same time. I am an asset to any company who needs a strong product manager to help drive their product offerings. Industry and Domain Knowledge Is the product manager knowledgeable about the industry and domain? I have successfully managed several key products in our company. The product manager self-appraisal comments examples can help you to sum up performance review in your current job position. For the coaching plan, I like to limit the initial focus to the top 3 areas. Give yourself the ability to see how youre growing over a period, where to focus on next and what strengths you can lean on and areas to focus on next. As a more junior PM, gaining this understanding will help you accelerate support for your plans. Over the years - I have adapted it to be more reflective of Product Management in general and used it across 10+ mentees to help grow them in their roles. I used to focus a lot on soft skills like being curious, analytical, and an effective communicator. User and Customer Knowledge Is the product manager a company acknowledged expert on her target users/customers?
While the tools and standards of practice vary between different organizations, these are mostly cumulative throughout your career. If I'm not yet doing these things all the time, I'll score myself somewhere between 1 and 5.
I have an understanding of product technicalities that many in management lack. If you haven't already, download a copy above. For purposes of the assessment tool, I like to cover product first because product knowledge is the foundation for everything else. I am an awesome product manager and has amazing attention to detail. I am well respected within our company as a product manager who knows my product, can deliver, and is great to work with. I am focused and gets things done and provided essential product and management direction as the company evolved. As an example, in media companies, there is a special and critically important relationship between product and editorial, and I like to call this relationship out explicitly, and not leave it bundled in with other stakeholders. I am an expert when it comes to managing complex production processes. Is the product manager fully leveraging her teams skills and minds? I have come across to be a very professional and hardworking product manager. As just one example, I usually rate stakeholder management skills as a 7 in importance for a standard product manager level person, yet I consider this skill a 9 for a senior product manager. I am a our company visionary among our company product managers. I am thorough and detail oriented in my work as is quite knowledgeable in managing new product introductions as well as product life cycle management. Now that we have the skills taxonomy, the core of this technique is a gap analysis. Share Product Manager Self-Appraisal Comments. I am a passionate and thoughtful product manager who considers all aspects of my products and opportunities for growth. I am quick to take on challenging initiatives from conceptualization and manage them through to production. But many of you already know how to coach a product manager in a specific skill, so all you really need is the assessment and gap analysis described here. I am always up to date with the newest trends in product management and was not afraid to experiment. NOTE: I am sharing here my default set of skills and criteria. I have a thorough understanding of the discipline of product management. In Product, we typically have 4 key areas to work on: The self assessment tool breaks down these 4 areas to a granular level and scores them across 4 levels. Marty Cagan. I am also working in line with product teams as a product manager for launching campaigns and new product features. Product I have always managed to amaze me with this depth about everything not just the product but other aspects as well. If the manager is not able to quickly get that person to competence, then the manager needs to help that person find a more suitable position, and recruit someone that is capable of doing the necessary job. The purpose is to assess the product managers current level of competence along each of several necessary dimensions, and then compare that with the level of competence thats required for this particular team and company. Would she be able to effectively demo to a prospective customer, train a new customer on how to successfully use, and handle live customer support inquiries?
I am especially good at product planning and product management for new, emerging technologies. What? Does she understand and utilize both qualitative and quantitative techniques? I am a very perspective and productive product manager, striving for excellence in my work. I am a highly dedicated and motivated product manager who ensures that products are launched efficiently and effectively. As many of you know, the taxonomy I like to use when talking about product management is the three pillars: people, process and product. I am excellent product portfolio management, balancing both long term and short term product needs of the company. I am also very good at technology, which makes me very successful product manager for the software products. I am a forward looking product manager who did very well understanding the customer's needs and anticipating what they would want in new product offerings. Its time to do that annual self-appraisal! It is the foundation for then coaching the person to success. I am an extremely insightful product management professional. I have grown into an accomplished growth and product manager. In my last several articles, I have been focusing on coaching tools for helping managers of product managers to raise the level of performance of the product managers that report to them. Rather than focusing on those soft skills then, I focus on practical application of those soft skills such as Hiring, Collaboration, and Coaching. What can the Law of Reciprocity teach you about effective product management? I am a highly enthusiastic, motivated manager with great experience of product management. Does she understand her responsibilities to the engineers and to product marketing? To effectively collaborate and understand the business drivers in your organization, you must learn the key players and their function well enough to work with them. I am a product manager that gets things done on time and very efficiently.
Once completed the sheet should clearly show you where your current strengths and weaknesses lie. I am great manager to partner with in creating exciting products.
It started off as a competency framework from an organisation I worked in. Marty Cagan. I am an exceptional manager in both production and new product development environments. What you build, and who you build it Get the Book: LOVED is available for purchase now. Data Knowledge Is the product manager skilled with the various data tools and considered by her product team and her stakeholders as an acknowledged expert in how the product is actually used by users?
I am incredibly production friendly, and manages my time very well. I am an extremely effective product manager for managing content, and managing people towards common goals. I have a very good understanding of product management and is excellent in implementing the product management process into organizations. July 18, 2022 The first rating is an assessment of where the employee needs to be in this skill (i.e. Do they feel like they have a true partner in product that is genuinely committed to their business success? And do the stakeholders believe that the product manager understands their concerns and constraints? Follow to join The Startups +8 million monthly readers & +756K followers.
Usually I have broken this into three major buckets of competency: Domain, Practices, and Soft Skills. Click the link we sent to , or click here to sign in.
You may also find that as you improve one skill you damage another and need to go back and invest in a previous strength. However, there is no reason why the product manager cant also do a self-assessment, and in fact I encourage that, but be aware that it is not at all uncommon for the self-assessment to expose some significant differences with how the product manager assesses her own capabilities. To the right is a You column for entering how you assess yourself on a scale of 1-5. I am friendly and approachable; able to interact productively with all levels of management. Product Is the product manager involving the developers and designer early enough and providing them direct access to customers? Product I am a versatile product manager and a quick learner who has successfully managed products throughout the lifecycle from concept to retirement.
Product Expertise is how you develop insights to derive the right product strategy. I am an energetic, inventive, dedicated and entrepreneurial product manager. I have a great rapport with all production personnel and company management. I am incredibly productive and has so much to manage yet always has the time and presence for you.
@julianconnor on Twitter. I am one of the product line managers in the organisation who never expected too much. NOTE: This article and the coaching tool it describes is an update to the older gap analysis tool described in Developing Strong Product Managers. However, you should feel free to adjust this based on the type of products you provide, the culture of your company, and the level of expectations for this level product manager (normally product manager, senior product manager, group product manager or principal product manager). Enough about my adventure and on to the article. I am a great product manager, totally devoted to me product, conversant in all of the product details, and completely customer-focused. Once you've completed it across all areas and sub levels- make a note of your scores. I am excellent at organising and managing many different areas in the production. About Blog Press Privacy Policy Contact Us, 111 South Jackson Street, Seattle, WA 98104, ReviewBuilder product manager phrase pack. The stronger you are at a certain area, the higher the skill level you will show as. All employees can assess their strengths and weaknesses, evaluate themselves and find relevant product manager self-review comments that supervisors would like to see in self-appraisal form. There is no perfect way to grow as a Product Manager as we all have varied background and all work in different organisations. I have managed my current product from inception, and is responsible for the development, launch and production. I want every manager of product managers to feel considerable urgency and importance around this need. If you need inspiration for your self-appraisal in a product manager role, scroll down to see our curated list of 30 self-appraisal comments. I am an excellent product manager who can manage and prioritize changes, requests, initiatives extremely well.
0 subscriptions will be displayed on your profile (edit). SafetyCulture, Domain, Indeed & the Guardian. Product Discovery Techniques Does the product manager have a strong understanding of the product risks and how to address each of them? If youre working with me as a mentor, youll also get a report on where your skillsets are at the moment. If you would like additional phrases to help in all future self-appraisals, get access to the exclusive ReviewBuilder product manager phrase pack. You must reassess to determine where you have gaps worth focusing energy to close. After progressing on these, the product manager can move on to the next most important areas. Identifies the appropriate stakeholders at the product level, Builds tight connections to resources to drive efficiencies, Helps leadership craft responses for escalations of customer-facing product issues, Avoids excessive use of jargon when not appropriate, Provides timely feedback to reinforce learning, Compares competitor's features to inform product prioritization, Understands domain and competitive landscape, Identifies meaningful components of competitive analysis that inform decisions for the product portfolio and roadmaps, Includes well-crafted action plans and strategies in their goal setting, Sets challenging yet realistic goals regarding employee skills, education, and career, Determines release goals for a large enterprise or portfolio of products, adjusts throughout implementation as needed, Prepares for the launch and monitors cross-functional team efforts including marketing, distribution, sales, and support, Executes the GTM plan, monitors the customer effect of the plan, and reports on it, Owns and delivers on post-launch reviews and customer feedback, Leads company-wide decision-making for the product domain, Identifies innovations or performs experiments to create features that add more customer value, Influences investment choices that will cultivate long-term innovation for the customer, Takes action on projects, issues, or concerns whenever and wherever needed, Represents team in executive operational reviews and drives follow-through on issues identified, Formalizes best practices into frameworks and evangelizes with other teams, Participates in in-person customer research to inform product feature needs, Commissions market research, usability studies, and focus groups to identify benchmarks for solving customer problems, Makes use of market research, user studies, and competitive analysis to understand user needs for a product, Demonstrates an understanding of performance and leadership bar and effectively applies it to hiring decisions, Encourages and supports employee learning and growth, Has very low turnover in their department, Generates numerous creative approaches to problems that appear to be unapproachable, Reviews product demo with the development team against the acceptance criteria for his/her component of the product portfolio, Owns and manages product documentation; works closely with support personnel to enable self-service support and/or reduce overhead. You may have to comply with your HR departments requirements in terms of annual reviews, but just realize that these are in no way an adequate substitute for active, ongoing, engaged coaching and development of each team members skills. As you grow and understand your strengths and weaknesses, you will see the scores in areas you have grown increase which will reflect your personal development. Lastly, if you are interested in coaching and dont have that support within your organization today, please reach out to me. Over time your scores will go both up and down. I am responsible for managing the acquisition of materials for manufacturing both prototype and production products. I have always had respect from my co-workers along with many of the other product managers. Scores should also go down as you become more self reflective and realise that a strength you thought you had may not be as strong as you initially perceived. I am an excellent product manager and my go-to person for new feature requests or enhancements to the product. Self-appraisals can be invaluable tools of self-reflection and learning.
Does she know how to solve problems collaboratively? I have responsibility for our federal products and developed and managed one of our largest product launches. This is my first new article back on Substack after a brief adventure into using ConvertKit and Wordpress. A new product manager typically requires 2-3 months to ramp up to speed on product knowledge assuming she dives in aggressively and spends several hours per day learning. Which is to say, if you as the manager of product managers think you should adjust this taxonomy of skills, then by all means you should do that. Simbline.com, 2022. I am a highly passionate product manager who continuously focuses on driving success for my products. Having a clear goal is important to. NOTE: With this tool you can hopefully see why Im not a fan of the associate product manager level. Just keep adding arrows to your quiver by continuing seeking out better ways to practice your craft. Get smarter at building your thing. I have been an inspirational manager, mentor and product expert. Even your Practices & Skills may not be wholly transferrable. June 21, 2022 The more difficult rating is the capability rating. I am constantly looking for better ways to manage our time and productivity. NOTE: The level of importance is always set by the manager, if not the organization as a whole. Continuously researching and understanding what gaps the organization has in its expertise will help you prioritize the information to go after. I am an exceptionally talented product manager who managed one of our company's most important and complex products while reporting to me. But for those always on the go, managing all aspects of a product and team, they can be a drain on time and energy. I've been developing my Product Management self assessment tool for a number of years. I am an excellent manager and mentor for product managers, and has perfected the ability to help others be successful in their role. I am managing the hosting product at the time and looking to further develop the product offering. Return to fill in the sheet blindly once every 3 months. For your security, we need to re-authenticate you. Product managers! Leadership Skills While the product manager does not actually manage anyone, she does need to influence and inspire people, so leadership skills are important. A 1 represents a beginner with little to no experience.
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