Not much more to it, yet. Canned

2022.07.31
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Not much more to it, yet. Canned

Not much more to it, yet. Canned beer now makes up 60-70% of total American beer sales. Upstate New York's most renowned breweries. Ommegang Adoration Strong Winter Ale: 10% ABV, spiced, dark and malty. Not that its all high-ABV: Its roster of offerings combines Belgian styles and its own fresh innovations, including a lighter-style, easy-drinking, lower-ABV beer, the orange peel- and coriander-spiced Witte (witbier) originally released in 2004, which clocks in at 5.2 percent ABV. Photo:The late 2017 Game of Thrones special package from Brewery Ommegang includes Winter is Here, a double wheat ale, and Fire and Blood, a spiced red ale. What does it mean for a brewery if its most recent successes are seen as exceptions to, rather than extensions of, its identity? The final beer, an imperial brown ale called, super pun-style, My Watch Has Ended (since, if you think about it, your watch(ing) of GoT has also ended). Ommegang began brewing Belgian-style ales in 1997. Photo:Rosetta, a sour cherry-infused ale, is one of the many specialty and seasonal beers produced by Brewery Ommegang. By 1997, it was the largest importer of Belgian ales in the United States. Just the news that interests us. Those six beers -- Abbey Ale, Hennepin, Rare Vos, Three Philosophers, Witte and Gnommegang -- remain the core or year-round beers in the Ommegang portfolio. philosophers three ommegang aged barrel bottles coming Thiel, who left Ommegang in 2008, becamebecame the first American brewer ever inducted. They have generally only been available for limited time periods, though some have been released more than once. It was 8.5 percent alcohol, with a ruby brown color, a sweet-ish malt flavor and hints of bitter orange and anise. The brewerys new task is to support development of new recipes andmost cruciallyspread the word that Ommegang wants to brew more than Saisons and Dubbels. The Hudson Valley is much closer to New York City, and is a full-fledged brewery destination, while the Finger Lakes region draws fall tourists in search of wineries and leaf-peeping. Twenty years ago, a group of visionary beer enthusiasts brought forth on a former hop field in Upstate New York a new idea for an American brewery. When you say Omm-uh-gang, it almost sounds like what would descend on you with the fury of a thousand Sun Salutations should you ever cross the people at your Meditation Yoga class. 2022 Advance Local Media LLC. In 2013, Ommegang made available the first in a series of brews based on the HBO TV series Game of Thrones: Coordinates: .mw-parser-output .geo-default,.mw-parser-output .geo-dms,.mw-parser-output .geo-dec{display:inline}.mw-parser-output .geo-nondefault,.mw-parser-output .geo-multi-punct{display:none}.mw-parser-output .longitude,.mw-parser-output .latitude{white-space:nowrap}423737N 745643W / 42.62694N 74.94528W / 42.62694; -74.94528, Learn how and when to remove this template message, "Ommegang Game of Thrones Iron Throne Blonde Ale Gear Patrol", "Brewery Ommegang Where Heaven met earth And stayed awhile. Ommegangs most recognizable bottle is probably its first offering, the Ommegang Abbey Dubbel, a Trappist-style ale that makes you marvel that monks have such a reputation for contemplation. The brewery was the co-winner in the first ever Taste NY Craft Beer Challenge held in May in New York City. This marketing play in Ommegangs home territory couldnt be farther from the types of beers Ommegangs been known forand thats the point. pipeworks pairing ommegang map star brewing Its a deep brown beer that includes smoked malt, and is 7.6 percent alcohol. Those beers were then blended and bottled. Former president and general manager Doug Campbell left the company in April after two-and-a half years; Campbell declined to discuss the circumstances of this move but called them totally cordial and friendly. Then, in September, brewmaster Phil Leinhart left Ommegang after 14 years. Ommegang started up in a purpose-built building based on a traditional Belgian farmhouse, set on a former 136-acre (0.55-square-kilometer) hop farm in the Susqehanna River Valley, four miles (6 kilometers) south of Cooperstown, New York, on County Route 33 in the town of Milford. Neon Rainbows has found its footing, and it forced us to think about the box we put Ommegang in and whether or not those are self-imposed barriers. Don Feinberg and Wendy Littlefield always envisioned Ommegang as a destination for beer lovers. So, do drinkers consider it a New York brewery? (Ommegang sales representatives, taproom managers and staff, events staff, and other brewing staff remain in Cooperstown.) Campbell told GBH in 2018 that the brewery needed to consider new marketing strategies to bring fans to the brand who arent gravitating to its lineup of high-end, culinary-paired beers. ", recently partnered with a start-up called Tenterr. Other Belgian-insipred breweries in Ommegangs cohortAllagash Brewing was founded in 1994, New Belgium in 1991may provide a map. There was an opportunity to sell a lot of beer and hopefully convert consumers, she says. In addition to Feinberg and Littlefield, its partnership included Belgian brewers Duvel Moortgat, Affligem and Scaldis. Allagashs Instagram page could double as a Maine tourism promotion, and New Belgium ties environmental stewardship efforts to its bases in the outdoor-recreation meccas of Fort Collins, Colorado and Asheville, North Carolina. Duvel -- whose Duvel Golden Ale is one of Belgiums best known beers -- opened its U.S. headquarters, Duvel Moortgat USA, at the Cooperstown location. Given that Ommegang is located on an idyllic, 140-acre farm in Cooperstown, theres plenty of literal land to welcome visitors and deepen a place-based identityif tourists will come. Ommegangs packaging and the names of the beers were always intimidating to the novice, Laxague says. In terms of beer styles and packaging and marketing, Ommegang itself seems to realize a strategic change is necessary. Easy, familiar flavors are. Further integration is evidence the Kansas City-based team intends to shift Ommegang away from its strictly Belgian roots. Among the brew collaborations is a Spiced Saison that started as two separate beers, one brewed at Ommegang and another at Boulevard. Granted, Ommegang has historically also relied heavily on sales in independent bottle shops not tracked by IRI, but even measured against previous sales in chain stores, sales overall have declined each year since 2015. Twenty-three-year-old Brewery Ommegang is considering this question in real time. 12 U.S. breweries where "the views match the beer. Blending beers with its American and Belgian partner breweries is the next big creative step for Ommegang, brewer Phil Leinhart says. It received pretty good critical reception from fans of the show and beer alike, unlike the series finale that preceded it. The beers are Bourbon Barrel-Aged Three Philosophers, Ginnepin Saison(brewed with juniper berries) and Bourbon Barrel-aged Abbey Ale. The Game of Thrones beers are distributed nationwide. One of the more notable series of beers produced by Brewery Ommegang came through its licensing agreement with the hugely popular HBO series, Game of Thrones. Ommegang began making the series-inspired beers, mostly takes on Belgian styles, in 2013. Community Rules apply to all content you upload or otherwise submit to this site. Each summer, the brewery hosts a large beer-tasting event, known as Belgium Comes to Cooperstown.

Ommegang is also releasing a 20th Anniversary Rare Beer Pack that includes three rare beers and an Ommegang glass. Leinhart declined to speak to GBH for this story. But it is moving away from the 750s and the corks and the procedure called bottle conditioning, brewer Phil Leinhart says. - Brewer of Belgian-Style Beers in America", "2004 Great American Beer Festival Winners List", https://en.wikipedia.org/w/index.php?title=Brewery_Ommegang&oldid=1076319462, Beer brewing companies based in New York (state), Tourist attractions in Otsego County, New York, Articles needing additional references from November 2012, All articles needing additional references, Articles with unsourced statements from September 2017, Articles needing additional references from May 2020, Creative Commons Attribution-ShareAlike License 3.0, Ommegang Abbey Ale (a classic Belgian-style abbey double), Ommegeddon Funkhouse Ale (a golden ale with, Ommegang Biere de Mars (an amber ale, bottle-conditioned with, Ommegang Rouge (Flemish red ale, collaboration with Brouwerij Bockor, 5.5%). Next year will see the brand focus on aggressively marketing a portfolio led by Neon Rainbows, Idyll Days, and even a non-Ommegang-branded Blonde Ale called Deer Slayer. As the craft beer industry has matured in the United States, so has Brewery Ommegang and its parent company, Duvel Moortgat. We still aim for a little more of a high-end market than many brewers. Brewery Ommegang began as a company-level Belgian beer collab between Littlefield and Feinbergs import business, Vanberg and DeWulf, and Belgian breweries Duvel Moortgat, Scaldis, and Affligem.

It was founded by Don Feinberg and Wendy Littlefield, owners of beer import company Vanberg & DeWulf and three Belgian breweries including Duvel Moortgat. [citation needed]. In 2003, Brewery Ommegang was acquired by Duvel Moortgat. Just dont confuse a glass of that with some of their barrel-aged Three Philosophers Quadrupel, where the flavor profile is like rich structured beer soaked with dark chewy fruits and the ABV varies with the batch but always lands somewhere around 11 or 12 percent. It starts with Don Feinberg and Wendy Littlefield, a couple who fell in love with Belgium and Belgian beers. Ommegang still re-ferments most of the Belgian styles it makes (in storage before packaging). A specialized brand like Ommegang, which was once presented in the context of Belgian imports like Saison Dupont as part of the Vanberg & DeWulf portfolio, now sits in a company portfolio alongside brands selling Hazy IPAs and hard seltzers. Performers have included Lake Street Dive, Old Crow Medicine Show, Elvis Costello, the Shins and the Avett Brothers. The brewery is working on a series of special, limited release blends that will be available only at the brewery. Because its Ommegang, theres also canned Three Philosophers, which is a 9.3 percent ABV power-packed quadrupel-plus-kriek (like a sour cherry lambic) thats also aged in Cabernet Sauvignon and Bordeaux wine barrels (read: not for chugging, unless youre a wizard or this guy). and, of course, Ommegang beer (you can choose five of theirs, plus wine, plus optional spirits, depending on the kind of open bar your friends can handle). The Susquehanna River flows nearby, though it's just a small stream at this point. It would be housed in a place called a farmstead. It would make itself a destination (despite its out-of-the-way locale). Its citrus and spice notes provide enough bite and acidity to pit against anything fleshy or fried, and yet this saison is summery enough to cool your palate when its time for Thai-style spicy chicken wings, or pulled pork barbecue. 2014 - 2022 VinePair Inc. Made In NYC.

Charles brought his own entourage and vendors, musicians, and artisans of the city lined up to receive them. Brewery Ommegang have firmly established themselves as the foremost brewery in the United States for bottle-conditioned Belgian-style ales. Feinberg and Littlefield sold their share of Ommegang in 2003 to Belgian brewer Duvel Moortgat Brewery, brewers of the Duvel Golden Ale. And hey, this guy loved it. The answer to Campbells question is one Ommegang and its parent company, Duvel USA, believe can be more flexible than it has been. The course included a hairpin turn inside the main event tent. The Duvel Moortgat USA headquarters is now located in Kansas City. More coverage of Upstate NY beer and breweries. Deepening that association with its home in New York offers Ommegang the flexibility its Belgian-inspired identity didnt. Photo: This picture, taken in 2006 in the Brewery Ommegang tasting room, shows two of its beers, Hennepin and Abbey Ale, with their original but since redesigned bottle labels. In 2004, Ommegang launched the beer that has become its best-seller: Witte, a Belgian-style wit or wheat beer with hints of coriander and citrus. Get updates on products, breweries, craft beer events, private tastings, and more. Since its inception, Brewery Ommegang has been committed to making the best Belgian-style ales possible, and has been recognized for their craft, taking home the Gold Medal in 2004 from the Great American Beer Fest for their Hennepin in the French and Belgian-style Saisons category. By Oct. 4, with 75% of 2020 already over, Ommegang has sold just 45% of its 2019 volume in those stores. Other recent new beers include Rosetta, a sour cherry-infused ale; Fruition, a wit beer with added fruit; and Pale Sour, a puckering blonde ale. Now the brewery says its breaking out. And all are relatively new: Brut IPA launched nationally in November 2018; Neon Rainbows debuted in late 2018 as a limited release before going year-round this year; and Hopstate saw regional distribution across the eastern U.S. for the first time in 2019. But theres a good chance those drinkers will stick with the beer styles they like, and not necessarily make the leap to Quadrupels or Witbiers. Photo: Brewery Ommegang president Doug Campbell and brewer Phil Leinhart in the gift shop. And its building design -- right down to its signature welcoming archway -- was meant to mimic a traditional Belgian farm brewery. Thats when few Americans were familiar with Belgian beers like Duvel, Chimay or even Stella Artois.

The parade was called an ommegang. They still do it, to this day, because #squadgoals never die. Here's a look at two decades of innovation and expansion at one of Upstate New York's most renowned breweries. Actually, ommegang is a Belgian word, used to refer to the coming of the Holy Roman Emperor Charles to medieval Brussels in 1549. Those large-format bottles have long frustrated retailers who cant shelve them alongside other canned beers or six-packs; drinkers, too, have turned toward other formats. The event itself is in early August and features 200 or so Belgian and Belgo-American beers, plus entertainment. Ommegang needs to play in this more approachable spaceboth in terms of styles and packagingif its going to survive, CBCs Laxague says. But one of the strongest factors is the yeast -- Belgian yeasts often have what Leinhart calls a biological character, creating special aromas and flavors. It would focus on Belgian ales. 656 County Highway 33 It also began investing in the brewery and boosting its portfolio of beers. Deer Slayer is brewed under a sub-brand called Contra, marketed to hunters and outdoor enthusiasts, and sold exclusively in upstate New York in 19.2oz cans. But integrationespecially salesforce integration following Duvel USAs purchase of Boulevard and Firestone Walkermight have its challenges. Of Great Import Shelton Brothers Ceases Operations, Putting Future of Prominent Foreign Brands in Jeopardy, Dont Get It Twisted With Provenance and Flavor, Theres Space to Play in the Hard Tea Category, Legacy and Liability To Chart Its Way Forward, Ommegang Has to Reconsider Its Belgian Past. The brewery deliberately built that cafe in 2011 on a relatively small-scale, to avoid too much competition with neighboring businesses. I dont think [Ommegang] was as provenance-driven as some of the other craft brands that started and put other roots down, but hindsights 2020, Gershon says. Now that hes left Ommegang, Campbell says the brewerys next chapter is not for him to write, but acknowledges its focus will likely have to expand beyond the Belgian parameters that have set its course for over two decades. In its first year, Ommegang added Hennepin, a saison-style beer, and Rare Vos, a Brabant-style (or amber) Belgian ale. 9.6%), Ommegang Art of Darkness (a Belgian-style dark ale, 8.9% ABV), Ommegang Fleur de Houblon (Summer Ale, 6.8% ABV), Ommegang Belgian Independence Day Double White (Belgian-style Double White brewed with spices, 6.6%), Ommegang Scythe & Sickle (Harvest Ale, 5.8% ABV), Game of Thrones: Take the Black Stout (7%, October 2013), Ommegang Wild at Heart (an American Wild ale with 100% Brettanomyces used in primary fermentation. Photo: The crowd enjoys the festivities at the Old Crow Medicine Show concert at Brewery Ommegang in March 2017. Duvel USA bought Ommegang precisely because of that Belgian focus, then kept its portfolio within that focus for almost 20 years. Thats because the beer were fermented twice -- once before packaging and again in the bottle, as is done with many Belgian classics. Brewery Ommegang is located at 656 County Route 33, a few miles south of Cooperstown village in the town of Milford. Photo:A January 1998 clipping from the Syracuse Post-Standard announces the opening of Brewery Ommegang, with a picture of founder Don Feinberg kissing a bottle. Ommegang recommends ageing Hennepin up to 3 years, and Abbey and Three Philosophers up to 5 years. Granted, most of us thought Game of Thrones was more interested in dynamic cross-marketing coffee collaborations. Photo: Head brewer Phil Leinhart in the Brewery Ommegang brewhouse. With a philosophy born in the fields of farmhouse breweries in Belgium, brought right here to the USA, this New York State-grown brand is the best of both worlds for Belgian beer lovers with local pride. The question is how and when drinkers will notice the change and whether theyre willing to give a 23-year-old brewery a fresh look. But Belgian-style beers especially can outright sing when paired with rich dishes. The acquisition also cemented Brewery Ommegangs affiliation with other well known Belgian breweries under the Duvel umbrella, including Liefmans, Maredsous and Achouffe. After basing its entire brand on traditional and complex styles since its birth, it now wants drinkers to think of Ommegang when theyre shopping for Lagers. Duvel USA also hired a new Kansas City-based brand manager for Ommegang, Jimmy Sevcik, who began in that role Oct. 26. In 2016, Brewery Ommegang was named the World Champion "mid-sized brewery" in the World Beer Cup held in conjunction with the Craft Brewers Conference in Washington, D.C. On tap youll find Ommegangs beers, plus some from its Belgian and American sister breweries. Privacy Policy and Cookie Statement updated 7/1/2022). Duvel is, after years of declining sales, seeing the disconnect between what the brand is and what drinkers want. That was our ideal. In 2003 the family-owned Duvel Moortgat, one of the Belgian breweries that helped found Brewery Ommegang, bought out all the other partners, including Don Feinberg and Wendy Littlefield (they went on to relocate Vanburg & DeWulf to Chicago before selling it). Unfortunately, you cant marry Ommegang, but you can get married at Ommegang.

A rural brewery in New York can credibly produce New England IPAs alongside Farmhouse Ales or fruited Sours or barrel-aged Stouts without any of those styles feeling off-brand. Photo: Sixpacks of Witte, Brewery Ommegang's best-selling beer. Fret not, even the pilsner aspires to that Je ne sais quoi Franco-Belgian European complexity its unfiltered, made with Czech floor-malted barley, and, in our minds, probably blessed by the European roommate from Its Always Sunny.. Theres something downright devilish (i.e., duvel-ish) about drinking a complex, rich beer all by its lonesome. Brewery owners must have realized early on that they were sitting on prime wedding real estate, because they now offer a polished wedding package that includes customized menu, DJ, tent procurement assistance (and when do we not have trouble with tent procurement?) Ommegangs popular Game Of Thrones series, part of a licensing deal with HBO, was a sales success and brought in an annual average of $1.1 million in sales through IRI-tracked chain stores between 2015 and 2019and yet, Gershon says, theres not evidence that it turned Game Of Thrones fans into lifelong Ommegang drinkers. This beer owes more to English brewing traditions than Belgian. Featured Products: Hennepin, Neon Rainbow, Witte, 3 Philosophers. The original brewery was modeled after a traditional Belgian farmhouse, set on a former hop farm in the Susqehanna River Valley, just south of Cooperstown, New York. Duvel, a name you might recognize (and makers of the eponymous quintessential Belgian strong ale), had previously acquired Firestone Walker in 2015. Brewery Ommegang isnt stuck in the past. Over the years, Ommegang has introduced many other beers as seasonals, limited and occasional releases or special one-time only beers (called one offs in the beer trade). As craft matures, one thing weve all had to remember is that we ultimately serve an audience, and you have to know what they want, he said in 2018. Among them: Mother of Dragons, a combination smoked porter and kriek (cherry-infused) beer thats dark and red and smoky and pretty much deep-down, stone-cold evil; and a Hand of the Queen, a barleywine inspired by the character Tyrion, who loved wine and did his best to be drunk all the time (its not easy). The brewerys initial offering was Ommegang Abbey Ale, brewed in the style of a Belgian dubbel ale. All rights reserved (About Us). ), Ommegang Adoration (Belgian-style Strong Winter Ale, 10% ABV), Fire and Blood Red Ale (6.8%, March 2014), Valar Morghulis Dubbel Ale (8%, October 2014), Three-Eyed Raven Dark Saison Ale (7.2%, April 2015), Seven Kingdoms Hoppy Wheat Ale (6.9%, March 2016), Valar Dohaeris Belgian-Style Tripel Ale (9%, September 2016), Bend The Knee Belgian Golden Ale (9%, May 2017), Winter Is Here Double White Ale (8.3%, Fall 2017), Hand of the Queen Barleywine (10.7%, April 2018), Queen of the Seven Kingdoms Sour and Blonde Ale Blend (6.5%, June 2018), Mother of Dragons Smoked Porter and Kriek Ale Blend (6.6%, September 2018), King in the North Barrel-Aged Imperial Stout (10.5% November 2018), For The Throne Strong Golden Ale co-fermented with Pinot Grigio and Viognier grapes (9.5%, March 2019), My Watch Has Ended Imperial Brown Ale, with maple syrup and fennugreek (8%, October 2019), Ommegang Glimmerglass (named after Glimmerglass State Park which is also located in Cooperstown) (Saison, 5.4% ABV), Ommegang Cooperstown Ale (named because of the history Ommegang shares with Cooperstown NY, Baseball Beer) (Blonde Ale, 5.5% ABV), 2008 World Beer Cup: Silver Medal, Belgian-style Witbier, 2010 World Beer Cup: Silver Medal, Belgian-style Wibier, 2011 Great American Beer Fest: Gold Medal, Belgian-style Witbier, 2011 European Beer Star: Silver Medal, Belgian-style Witbier, 2014 Great American Beer Fest: Silver Medal, Belgian-style Witbier, 2010 European Beer Star: Bronze Medal, Belgian-style Ale, 2008 Great American Beer Fest: Bronze Medal, Belgian Ale, 2012 World Beer Cup: Gold Medal, Belgian-style Blonde Ale or Pale Ale, 2012 European Beer Star: Bronze Medal, Spiced beer, 2007 European Beer Star: Gold Medal, Spiced beer, 2010 World Beer Cup: Gold Medal, Belgian Dubbel Ale, 2012 European Beer Star: Silver Medal, Belgian-style Dubbel, 2011 European Beer Star: Silver Medal, Belgian-style Strong Ale, 2013 Great American Beer Festival: Bronze Medal, Belgian Style Quadruple Ale, 2012 European Beer Star: Gold Medal, Belgian-style Tripel, 2012 European Beer Star: Silver Medal, Belgian-style Strong Ale, This page was last edited on 10 March 2022, at 14:11. If it sloughs off that focus to stay afloat, whats left? Ommegang brews several one-off beers with a few repeat visits. European-inspired, traditional styles arent high on most beer drinkers lists. Feinberg and Littlefield headquartered their company in Cooperstown. How did Brewery Ommegang end up in Cooperstown, N.Y.? Duvel Moortgat, owned by the Moortgat family of Belgium, is the parent company of Ommegang. Photo: The bar in the cafe at Brewery Ommegang. In fact, all of the Ommegang brands that grew sales in 2019 in grocery, convenience, liquor, and other chain stores (as tracked by market research company IRI) were IPAs: Neon Rainbows, Hopstate IPA, and Brut IPA. 2010-2022 BevNET.com, Inc. (Legal terms), Brewbound Craft Beer News, Events & Jobs, von Trapp Brewery Lager Ambassador for Virginia, Maryland, and DC - von Trapp Brewing, Sales Representative - Southern Vermont -- Premier Craft Beer Wholesaler - Craft Collective. The recent departures of high-level employees at Ommegang make the next six months an appropriate time for a shift in both branding and brewing, as new perspectives can potentially take hold. Despite this somewhat remote location, Ommegang sells beers in 48 states, and draws visitors from far and wide to its festivals, concert series and cafe/tasting room. Thats been a challenge even for brewers of Belgian-inspired Wild Ales, which are arguably still more interesting to beer geeks than abbey ales. We still think were a special place.. Chocolate, coffee, beer: Meet the newest brews from Genesee Brew House, New Yorkers find it harder to buy wine, spirits from online retailers. A national brewery? Currently theyre doing Dry and Ros styles, both of which are filtered and carbonated meaning even if the slightly dryer style is more European, the final product is also close enough to the mass-market-appeal of an easy-drinking American cider like Angry Orchard. Brewery Ommegang distributes its beers in 46 states and the District of Columbia, including Alaska and Hawaii but excluding Montana, North Dakota, Wyoming, and Mississippi. Photo: Brewery Ommegang president and general manager Doug Campbell holds a bottle of its 20th Anniversary Ale in the brewery gift shop. It was one of the first: New Belgium Brewing had started in Colorado in 1991 and Allagash Brewing was founded in Portland, Maine in 1995.

the eponymous quintessential Belgian strong ale, multifaceted and deliciously hard to categorize, some clever monks decided to commercialize the stuff they drank daily, the European roommate from Its Always Sunny., dynamic cross-marketing coffee collaborations, neon yet somehow still classy 16-ounce cans. Photo: A sign for Moortgat in the Brewery Ommegang tasting room in Cooperstown. Can New Strategies Breathe Life Into Some of Napas Most Storied Wine Brands? It offers a small menu of Belgian food classics, from frites (fries) to sausages, stews, crepes and waffles. They brought their passion to the United States through their company Vanburg & Dewulf, which began importing Belgian beers to the U.S. in 1982. Cyclocross is popular in Belgium and a cyclocross race on the grounds of a Belgian-style brewery was a natural fit. The flavor is mildly sweet, with notes of caramel and molasses mingling with hints of bourbon and oak.". Were all sitting here saying probably. But theres no time like the present to change your future, says Natalie Gershon, vice president of marketing at Boulevard Brewing and Duvel USA. Faced with declining popularity for its core, Belgian-inspired styles, the Cooperstown, New York-based brewery has made two non-Belgian styles its priorities: Neon Rainbows, a New England IPA, and Idyll Days, a Pilsner, which will relaunch nationally next year.