eep-dive into ASO keyword resear

2022.07.31
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eep-dive into ASO keyword resear

A deep-dive into ASO keyword research. It allows you to choose a desired improvement to CVR and see as a result the amount of impressions youll need to reach at least 90% confidence, and if you have sufficient traffic. Provide a reference name. Learn about creating app icons, screenshots, Product page optimization terms and definitions, Apply a test treatment to your product page. app apple visit Youre now watching this thread and will receive emails when theres activity. Carry out internal and external research to know your product strengths, best practices, and industry trends. Testing different assets of your product page, Important considerations to create A/B tests, Best practices for A/B testing on the App Store. Cookies! This site contains user submitted content, comments and opinions and is for informational purposes only. Native to the App Store, this A/B testing feature serves to help optimize your apps conversion rate, not only enabling you to stay ahead of the competition but also (ideally) leading to a considerable boost in your app downloads. We recommend you split traffic between your default product page and the different treatments equally. Therefore, before hurrying to implement a treatment or ending a test, we recommend waiting and observing whether at least one treatment performs better or worse than the current baseline. Sukanya Sur

product page optimization, and create Manage apps, analytics, sales reports, agreements, tax and banking information, and more. So, does this long-awaited iOS feature live up to app marketers hopes? Pricing is already shown on the product page, and references within the description may not be accurate in all regions. Reviews and responses can be updated at any time, but only the latest review and response for each user will display on your product page. There are a few reasons. If your test includes multiple treatments, you can compare their performance to one another by changing the baseline at any time. For instance, the game Harry Potter: Puzzles & Spells could run tests on its icon and include different Harry Potter characters to identify which one resonates best with its audience. Your optimization work is not a one-off. Try out alternate versions of your app's product page with different icons, screenshots, and app previews to find out which one gets the best results. If the treatment you want to apply includes an alternate app icon, youll need to include the icon when you submit a new app version in App Store Connect. Prepare your apps and metadata for submission to the App Store. Harry Potter: Puzzles & Spells could experiment with different icons to find the better-performing one. If you added a feature or fixed a bug based on feedback, use Whats New to let users know that youve listened to them. Peeking. You can also translate your apps name and tailor your keywords to reflect the values of each market so your app might better resonate with the local audience. Have more questions about A/B tests on the App Store? Get marketing guidance and tools to help you promote your app on the App Store. Apple launched Custom Product Pages and Product Page Optimization on December 8th, 2021. Based on this selected conversion rate, youll see the estimated test duration and the number of impressions youd need to reach an outcome with at least 90% confidence in the results. New features for App Store product pages now available. Now, with product page optimization, the app could have actually run an A/B test to better understand the conversion uplift before implementing. Compare different app icons, screenshots, and app previews on your App Store product page to find out which resonate with people most. On the basis of your test results, you may want to deploy a treatment to your original product page so that it shows to all the App Store visitors. You can test up to three alternate product page versions against the original, view the results in App Analytics, and set the best performing version to display to everyone on the App Store. You can now take advantage of To learn about localizing your app, seeExpanding Your App to New Markets. In addition, indicators will appear throughout the duration of the test to help you understand its current status. This summary rating is specific to each territory on the App Store. Popular, functional terms, such as jobs or social, may drive a lot of traffic, but are highly competitive in the rankings. Program members can get details and ask questions at the TechTalks product page optimization session and custom product pages session. By default, the baseline is your original product page. We use cookies on our websites. In-app purchases can also appear in search results and be featured on the Today, Games, and Apps tabs. The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store. Have a question or request?

For instance, the food & drink app Yelp recently revamped the design of its screenshots. The 50% allocated to PPO will be distributed between each treatment (if you have two treatments, each one will get 25% of your entire traffic). Your apps subtitle is intended to summarize your app in a concise phrase. Do not use the following in your keywords: In addition, keep in mind that promotional text doesnt affect your apps search ranking so it should not be used to display keywords. Read more here. For PPO a/b tests, you can test your product page screenshots, app preview videos and icons. While testing, also ensure that your test variations are notable and significant enough to make a difference. You can view performance metrics starting the day after the test begins. So start listening. Applying a treatment while your test is still running will end the current test. Create additional versions of your app's product page to highlight specific features or content, discoverable through unique URLs that you share. Depending on the orientation of your screenshots, the first one to three images will appear in search results when no app preview is available, so make sure these highlight the essence of your app. On App Analytics in App Store Connect, you will be able to evaluate performance metrics such as conversions, unique impressions, improvement, confidence level, etc. Get help with guides, articles, or by contacting us. However, unless it is an app icon, you do not need to release a new version to launch the test. People who see a particular treatment will see the same one across the App Store for the duration of your test. Custom product pages. You can feature up to three app previews on your App Store and Mac App Store product pages, and localize them for all available App Store languages. Mobile Growth Toolkit. Get help with guides, articles, or by contacting us. If your app supports DarkMode, consider including at least one screenshot that showcases what the experience looks like for users. Learn about creating app icons, screenshots, and previews.

You can update your apps description when you submit a new version of your app. In his spare time, he likes building things from wood, listening to Frank Zappa, and spending time with his daughter. Select localizations. For icons though, youll have to submit a new app version with the icons you want to test in the binary of the app, as Apple will ensure that a user who downloaded your app through a variation with a certain icon will also see that icon on their homepage. Join 10,000 other mobile marketers and stay on top of your craft with ASO Food for Thought newsletter.

Manage apps, analytics, sales reports, agreements, tax and banking information, and more. Apple makes it clear that the intention is for developers to use this new mechanism to optimize for Search and Browse traffic (aka Organic), while Paid UA (referral traffic) has a dedicated solution in Custom Product Pages CPP (For more information, check out our full guide to iOS 15 Custom Product Pages).Youll also have the ability to run tests in only specific localizations.For example, if your product page is currently localized in English, Japanese and Korean, you can choose to run your tests in Japanese only.This means that any users that see the English or Korean localized versions of your product page will not be included in the test.

PPO also requires you to submit your creative tests for review by Apple, while Google Experiments allow you to set up your tests anytime. This means that if you choose all localizations (the default) for your treatments, then users will see a localized version in their language. Learn how to find and prioritize your target keywords, localization and ASO best practices. You can update promotional text at any time without having to submit a new version of your app. Also, watch out for new app releases that will end a test immediately. For instance, it is a good idea for shopping apps to experiment with creatives promoting deals and offers during holiday seasons and festivities to see which images convince users to download their app. In each PPO treatment, youll be able to choose a different icon, screenshots, and app preview video. Name your test in up to 64 characters. Expedia could A/B test screenshots showcasing different value propositions. The first sentence of your description is the most important this is what users can read without having to tap to read more. The biggest difference with Google Play Experiments is that Apple only allows creative assets to be tested (on Google Play, you can also A/B test the short and long descriptions). A test can include up to three treatments with alternate app icons, screenshots, and app previews. When youre awaiting review for these entities, your ability to submit more assets (including your app version) will be on hold until the App Store Review team finishes the review. Consider the trade-off between ranking well for less common terms versus ranking lower for popular terms.

So be diligent in your submission planning, especially with time-sensitive entities. Keywords are limited to 100 characters total, with terms separated by commas and no spaces. Users can view and start an in-app purchase from your product page. With the iOS 15 update, you can test 3 different app creatives on the App Store screenshots, app icons, and app preview videos and compare up to 3 different product page versions against the original. Be sure to select the primary category thats most relevant. Creative A/B testing is not new to the app stores. In other words, the fact you have access to run a basic test doesnt mean you are going to be able to positively increase your conversion rates. Also, if your app/game is available in other markets, localizing or culturalizing your app store assets to specific locales or cultures is an important consideration for test plans. For instance, Easter 2022 Screenshot Characters Test with 3 characters.. Lets explore this topic in this blog, where we discuss the following: Product page optimization for iOS 15 is a new feature that allows you to optimize your store assets across the App Store, providing a new way to boost your conversion funnel on iOS. App marketers and developers hail iOS 15 product page optimization as a game-changer for ASO. Dont hesitate to shoot us a message to know more about how AppTweak can help enhance your ASO strategy with iOS 15. by For information about creating a beautiful and memorable icon, see the Human Interface Guidelines. You can measure these metrics against your baseline, which, by default, is your original product page. If you want to share important updates more frequently, consider using your promotional text instead. For example, the travel app Expedia could experiment with which value proposition to show on the first screenshot either the option to book with a free cancellation or the benefits of becoming a member. Google Play Experiments has existed for about 5 years now, allowing Android app developers to test different aspects of an apps metadata and uncover the most effective one for conversion rate optimization. Understand industry buzzwords in laymans terms, Our Mavens make up a mix of engineers, data storytellers, and ASO consultants that deliver data-backed solutions to drive mobile growth, With years of App Store expertise and knowledge, were the best at understanding the mobile growth industry. Whether its lack of time, resources, or understanding, this is the norm. If you are localizing the test, select the locale. Treatments that only include alternate screenshots and app previews can be submitted for review independent of a new app version. Users will submit a rating through the standardized prompt, and can write and submit a review without leaving the app. This means that setting up three variations on your default App Store product page and comparing their performance vs. the control variation will actually allow you to optimize your conversion rates for real organic traffic. A subtitle can be up to 30 characters long and appears below your apps name throughout the App Store. For details, see Ratings, Reviews, and Responses.

Youll see if you managed to reach confidence between two treatments and not just between a treatment and the control.

It is a powerful tool to understand how creative asset optimization affects the decision-making process of potential users and, in turn, can help you create your winning creative set. Meaning, you can test specific treatments for specific countries. You should also keep in mind that when adding more than one locale to your test, results will be presented for all locations at once and not show whether a variant performed better in one locale and not another. With product page optimization, you can test different elements of your App Store product page to understand which results in the most engagement. Communicate in the tone of your brand, and use terminology your target audience will appreciate and understand. Its best to test only one store listing asset at a time. To get the most out of your product page optimization efforts, you should keep these factors in mind: This is the percentage of visitors that will randomly view a treatment version of your product page assets. Start here. This can include testing color variations of a screenshot background to find out which variation performs the best, or if adding an app preview video results in improved conversion rates. People will see the same treatment whenever they visit the App Store throughout the duration of the test. In-app purchases and subscriptions are shown in two separate sections on your product page, and you can showcase up to 20 total items across both of these sections.

ASO Backpack. Need a new device and a new account? Each version is shown to a percentage of randomly selected, eligible App Store users and results appear in AppAnalytics, so you can set the best performing one to display to everyone on the App Store. Maximize the number of words that fit in this character limit by avoiding the following: Improper use of keywords is a common reason for App Store rejections. App previews autoplay with muted audio when users view your product page, so make sure the first few seconds of your video are visually compelling.

Although Product Page Optimization (PPO) is a nice to have testing tool, whether running natively on the App Store or not, it will need a great decision-making protocol to enable the deployment of better converting App Store product pages. To ensure the icon is legible in all sizes, avoid adding unnecessary visual details. Analyze your test results and identify the treatment that performs the best. You can build and maintain your product page in App Store Connect or automate your workflow with the App Store Connect API. Instead, App Store developers have seemed to face a number of challenges: Learn more about A/B/B testing on Google Play. But, from heavy research we did into the platform, scanning all global Google Experiments and detecting those that concluded with a winner thats not the control, we found that less than 15% of such experiments/tests end with a winner. When you apply a treatment as a winner while the test is still running, itll automatically end the test.

Consider the duration of your test. Categories on the App Store help users discover new apps to meet their needs. If youre applying a winner to all 100% of users and that winner had a different icon than the one in your control variant, youll have to include that new icon in the next app version submission. You can update your subtitle when submitting a new version of your app to help you determine the subtitle thats most effective for engaging users. For instance, if you want to perform bold A/B tests for your English app page but have to adhere to strict brand guidelines and dont want to expose your main audience to the test, you can carry out the A/B test instead in Australia or New Zealand, which have much smaller audiences than the USA. Showcasing a certain character or value proposition gets better results. In-Depth Analysis: Apple doesnt seem to provide any real testing functionality.

Apple's new iOS 15 feature, Product Page Optimization, will allow developers to test different icons, screenshots and app preview videos on their product pages. Apple disclaims any and all liability for the acts, omissions and conduct of any third parties in connection with or related to your use of the site.

As a reminder, if you configured your mobile marketing and UA in a way that all your paid UA traffic reaches Custom Product Pages, then the traffic eligible for the test will be solely organic search and browse traffic. While this step is optional, it can help you understand if youre likely to reach your desired conversion rate within 90 days. Testing to understand whether displaying new content leads to more engagement than regular content, or highlighting culturally relevant content leads to increased downloads in a specific location. Before starting to create product page tests with PPO, think through what you want to test and why. Consider how many elements you change in a treatment so you can more easily determine which one led to a particular result. For example, the dashboard will show if the test still needs to collect more data and whether one of your treatments is performing better or worse than the baseline. Make it descriptive so you can easily identify your test when viewing results in App Analytics. For example, holiday seasons or festivities like Black Friday or Cyber Monday can affect the installs of shopping apps. However, tests cannot run longer than 90 days. Previews can be up to 30 seconds long and use footage captured on the device to show the experience of using your app. It offers the opportunity to experiment with different variants of your product page assets and find out which ones are the most compelling when getting App Store visitors to download your app/game. If you are fully adopting Apples new features and using custom store pages for all your paid UA traffic, the only traffic that will reach your default App Store product page is organic traffic, composed of search and browse traffic. As of now, iOS 15 adoption stands at about 56% and I expect it to soon cross the 70% mark. If someone downloads your app from a treatment that has an alternate app icon, this icon will also display on their device. Have a question or request? Avoid names that use generic terms or are too similar to existing app names. This action cant be undone, so be careful when applying a treatment as a winner. Set up test treatments. You can assign a primary and a secondary category to your app. A test runs up to 90 days, unless you choose to stop it or release a new app version. According to the announcement, although Custom Product Pages wont appear when a user searches the App Store, they might appear in the Today, Games, and Apps tabs if the editorial team finds it suitable. Choose the right audience for your app or game. These are the resources you need in your life

When sufficient data is collected, youll start seeing more information in the treatments CVR cards such as: performing worst, performing better, or the most interesting one likely to be inconclusive which predicts that a variant is unlikely to produce a CVR change either way by the time the tests will end. Product page optimization. Here we chat with guests about, duh, mobile growth, Our publications are snackable, informative, and potentially Pulitzer prize-winning, Get back to basics. This text appears on your product page and on the Updates tab. Alternate versions of your product page (called treatments) are shown to a percentage of people on iOS 15 and iPadOS 15 or later, who are selected at random. For some, revamping screenshots will be the main priority; for others, whether to add an app preview video is the principal concern. 7. Explore the library , Practical action pieces for ASO and Mobile Growth from Storemaven experts, From App Store category drilldowns to must-know industry changes, Mavens like knowledge sharing. Special characters such as # or @ unless theyre part of your brand identity. When users tap on an in-app purchase in these locations, they are taken to your product page where they can read your apps description, view screenshots and app previews, or start the in-app purchase. Another example comes from web A/B testing that has been available for around two decades.