webinar planning checklist

2022.07.31
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webinar planning checklist

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If your first point of contact is not generating clicks, you may need to change up how you are framing the event. Planning a Successful Webinar: checklist osha compliance ladder step These platforms compete to provide tools and support to individuals and organizations in planning and hosting a webinar. It does not store any personal data. 0000038249 00000 n Informa UK Limited is a company registered in England and Wales with company number 1072954 whose registered office is 5 Howick Place, London, SW1P 1WG. Send thank-you emails 24 to 48 hours after the webinar. 0000001016 00000 n Click on the name to access the profile page for each webinar software. 0000006607 00000 n But opting out of some of these cookies may affect your browsing experience.

We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. If used right, a webinar can be a powerful training tool, so be sure of your audience. You webinar landing page or registration page should include: For the registration page - you want to keep your form as simple as possible. You can certainly look at our directory of Webinar Providers, ask us our thoughts based on your needs, or use a platform you heard works well. There are different ways you can approach a pre-event blog post, such as: Whatever format you choose, a blog post can also be shared on LinkedIn. Create a report with a narrative of the final metrics (e.g., email and registration metrics, daily registration tracking summary, polls and surveys, lead sources profiles, attendee details, and email campaign results). Activate your 30 day free trialto continue reading. If you need to add a chart or image or quote - note that. Take a look at the performance and see if you need to make any adjustments. This will give any internal stakeholders time to review and approve, as well as give you time to meet any internal deadlines / processes. Are you planning on 1? Consider creating a 30 to 60 second teaser video to promote the webinar. If you have delays in scheduling and sharing assets, don't be surprised if internal teams reduce the number of promotions they send OR send your webinar promotions at ineffective times. You will add this data to your metrics / reporting, but you want to check to make sure that your campaigns launched and are active. Schedule one hour for the table read of the webinar. This means you should have the slides ready at least two days before the event. Test email and social media campaigns before launching. Assess audio and video camera/webcam/lighting requirements. Emails for event promotion with different subject lines and copy. Registering attendees are a part of marketing your webinar, so fix a price that you feel is best. Though the time frame from planning to holding an event can vary due to a number of factors, you typically want 3 to 4 weeks of time to promote. For example, simply noting when Polls will be launched and when transitions will take place can be exceptionally helpful for a speaker. VAT GB365462636. Schedule 90 minutes for the second dress rehearsal. The more value you provide to your audience, the more likely you will achieve your registration goals. Maybe you have too many registration fields? Does your business have specific security protocols that eliminate some providers from consideration? Consider placement and adjustment of your webcam, lighting, looking your best, webinar platform video considerations, etc. The cookie is used to store the user consent for the cookies in the category "Analytics". Get on a separate call for a 15-minute team debrief. In all the years we have produced and managed webinars, scripts have been highly praised and separated our events from others people have participated in. Send out a reminder email to all attendees. Determine whetherinternal and/or external speakers will be used. How much auto insurance do you need in Illinois?

A simple blog post outlining the event with a link to register. Look at the effectiveness of your subject line, paid and social media messaging and see if you are generating enough interest. This can help minimize the clutter and confusion, especially if you have specific tasks for different groups of people. This means charging attendees will motivate them to show up. This cookie is set by GDPR Cookie Consent plugin. Make sure you publish at least 7 to 14 days before the event to give the post time to be effective. Those kinds of headlines have higher open rates - which can help improve conversion and get more people to attend your event LIVE. If you do program email sends to adjust for time zones, an email scheduled to hit inboxes at 8:00 am Eastern Time (NYC), will arrive to inboxes at 5 am Pacific Time (Los Angeles) and 10 pm in Australia. Social media promotional copy that people in your organization can copy and paste in their profiles (you might consider unique urls to track performance). Once you have a topic and speakers confirmed, you need to lock in your date for the event. Therefore, speakers need to make up for that in other ways. 0000009232 00000 n Finding the right qualifications is just the first step. This meeting will allow you to provide a quick recap of the data and outline next steps. Having an idea of the number of participants is always good for planning. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Make sure you include the next steps now that the webinar is over, such as: Uploading leads for the sales team, promoting on-demand event and following-up with unanswered questions.

So, it is important to prepare speakers for the Q&A session. During this time you should: Webinars need to be free of distractions as much as possible. Webinars are a high form of content marketing, as they can breathe life into static content such as a case study or research report. Using interactive slides and/or videos and giving a brief overview of your topic are ways to make the webinar more interesting. This cookie is set by GDPR Cookie Consent plugin. Outline and create placeholders for post-event promotional ads and social media, as well as post-event blog post recap and/or post-event landing page. Make sure polls, surveys, and seed questions are loaded into the webinar platform. Remote working is becoming a popular trend and a technology boom. Just make sure there are no competing conferences or other webinars that might draw away your target audience. We always recommend that anything that could use internet bandwidth and slow a webinar connection gets turned off for the event. For example, perhaps your registration form is below a lot of text? This can give you some cushion to make sure your speakers are all confirmed. With free webinars, usually half the people who sign up dont attend. Create a dashboard to view daily registration tracking progress (e.g., email campaign metrics by touchpoint, audience demographics, and daily registration by touchpoint, including CTR metrics). Make sure that the leads from the webinar are loaded into your CRM or database. It may be just adapting the existing page, or it may mean creating a new page. The glue that holds all of this together is a deadline-driven project-management methodology, a set of best practices, and the use of email and webinar metrics to benchmark performance across the entire webinar life cycle. Size and source your audience beyond your house list to meet your registration goals.

27 0 obj <> endobj xref 27 36 0000000016 00000 n A wired internet connection is always better than WiFi. 92% of attendees expect a live Q&A session at the end of the webinar. Create six bookend slides splash screen, speaker intro, whos in the audience, housekeeping, call to action, ask the experts. For example, if you think you want to show a video, place a box and note in a slide with information on the video. Overall, timely sharing of the script takes away a lot of uncertainty for your webinar moderator and speaker(s). According to Statista, B2B companies increased the number of webinars they were conducting by 36% between February and March 2020. By using Content Marketing Institute. Do you need a solution that sends out unique login links? 0000016021 00000 n Whatever your motivation for holding a webinar, create a list of potential topics and see which ones best apply to the interests and needs of your audience. 0000009649 00000 n Is there an option to record and store videos. With this in mind, we have drawn on our collective experience here at SpeakerHub to create this useful checklist for webinar hosts. Images for landing page banner, email banner, advertising (if you are conducting paid media) and social media banners and promos (LinkedIn, Facebook and Instagram).

In many companies and organizations, you need to schedule email sends, paid media and social media promotion. Do you see an emerging trend you want your subject matter experts to weigh in on? Best Platforms to Use for Prerecorded Webinars, Best Online Webinar Platforms: Your Guide to Seamless Communication. 1. Do not expect to charge a price for what you provide - you should already be receiving the information of who is registered for the event.

I like this service www.HelpWriting.net from Academic Writers. 0000001921 00000 n Execute immediate post-webinar action steps. Analyze the six key webinar metrics: click-through ratio, attendee ratio, online polls, audience retention, exit surveys, and on-demand viewings. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. 0000004391 00000 n A video preview embedded in the blog post with a person or people talking about why this is important. While marketing promotion is going on in the background, you, your speakers, moderator and any other support staff involved in managing the event need to tackle some vital tasks to make sure everything runs smoothly. Analytical cookies are used to understand how visitors interact with the website. Identify audience pain points this webinar addresses. A blog post that promotes your upcoming webinar is a great idea. Consider if this is a must-have or nice-to-have topic. Due to the global COVID-19 pandemic, webinars have only increased in use. Even if you are planning one a single speaker - a moderator can set-up the event for the audience and assist in gathering questions to keep the presenter focused on delivering the information the audience is looking for.

Gather and analyze additional registration data from the landing page (e.g., what you can learn about the organization, industry, and job function; what would they like to get out of attending the webinar; how did they hear about this webinar?). APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi Mammalian Brain Chemistry Explains Everything. What Is a Webinar, and How Can You Use It? Make sure all moderator and speaker cell phones are off, email (if sharing the screen) or anything with pop-up notifications, is turned off. Two "Internet Speed Test" providers the moderator and speaker(s) can use to test their internet connection speed the day of the event. For the moderator or person handling the introductions - a word for word script will provide a great guide and reduce stress. The Science of Time Travel: The Secrets Behind Time Machines, Time Loops, Alternate Realities, and More! 0000005725 00000 n 2? If you have a sales team, you might consider providing separate plain text copy for them to send out to their prospects and existing customers. Make any final changes to the set up or slide deck. The model is: Your webinar description does not need to be long - but you should provide a detailed roadmap of what people should expect. With the webinar done, now it is time to execute your post-webinar activities. Youll need headsets, a charging cable for your laptop, and a network cable if youre not using wireless. 0000027599 00000 n The other meeting is with internal stakeholders to evaluate event performance. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Activate your 30 day free trialto unlock unlimited reading. The more topical and filled with value (actionable information), the more likely people will read it. You can compose a crisp and attractive description of your event clearly stating which category of the population itll benefit. Some webinar solutions can require audiences to download and install a plugin or application, while others are just web-based / HTML. For most webinars, including panel discussions, we do not recommend more than 5 speakers with a moderator. Execute the email marketing campaign and start daily tracking of registrations. People normally register for webinars closer to the event date. Normally, we like to make sure we touch base with the speakers and other key players immediately following an event. Monitor campaign metrics to see if they are on track and adjust the campaign messaging, if necessary. A webinar isnt a one-man show. We hate sounding like a broken record about this, but you REALLY do not want to send marketing emails to people who have already registered. Your first email is a great tool to test everything you have created thus far. We do recommend a moderator - someone who can introduce the event and speaker and help either manage the total event or provide a different voice for Q&A sessions and other activities. A webinar is about more than just technology. Clipping is a handy way to collect important slides you want to go back to later. For online conferences, we do recommend this. You should also determine the amount of time each speaker is likely to take. 2385 Camino Vida Roble Copyright 2022 Informa PLC Continue to analyze your registration data to determine if you see a positive or negative trend in your registrations. Making Your Business Instagram Account Profitable in 2020. Webinar Process for High Volume Lead Generation, Reduce tradeshow stress - Top 5 tips for Publishers, Visual Storytelling Guide: A Guide to the Video Production Process, Twin Cities Startup Week Event Host Logistics Webinar 9-18-19, APMP Foundation: Proposal Schedule Development, Online Marketing: Lead Generation Activities, Be A Successfully Blogger With Make Money Blogging.pdf, Creating Excellent Video Content with Hangouts On Air - PubCon 2015. How to run a webinar - Traning Presentation, Change management from a distance_Summary, Wakulu as a Program/Course Management Tool, Driving integration and innovation at the canaccord lc pdf. The cookie is used to store the user consent for the cookies in the category "Other. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. You can add your own items and notes, as well as some of the finer details for the webinar. 0000006139 00000 n Contact us here. Are you on target for hitting your registration goal (if you set one) or are you in danger of falling short? One of the best values you can provide your moderator and speakers is to script out much of the webinar. This site uses cookies to provide you with the best user experience possible. This system is designed to help new and experienced webinar planners with checklists, tools and tips to take the guesswork out of hosting webinars. It is important to respect other people's time. having people show up and find your message impactful/useful.). Free access to premium services like Tuneln, Mubi and more. This is where your webinar starts to take shape for others to see and consider. 0000002081 00000 n For webinars, it really depends on your goals and the results you have achieved to this point. NOTE: In larger organizations, this can be accomplished by a post-event recap email that includes links to key assets, such as the on-demand recording. Some teams prefer to follow-up on a case by case basis. 0000009791 00000 n Think about the topic and the solution and who is the best fit for your event. Another topic to consider is security. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX, Bitcoin Billionaires: A True Story of Genius, Betrayal, and Redemption, The Players Ball: A Genius, a Con Man, and the Secret History of the Internet's Rise, Driven: The Race to Create the Autonomous Car, Lean Out: The Truth About Women, Power, and the Workplace, A World Without Work: Technology, Automation, and How We Should Respond.

0000003521 00000 n 0000004502 00000 n Establish benchmark metrics for the email campaign and daily registration tracking. With one week to go before the event, this marks a crucial time for planning and execution. Create a post-webinar nurturing campaign. If you are managing a webinar, insist on slide delivery and stay on top of speakers to make sure you get the content by a specific date. Determine if your built-in webcam is sufficient or consider an external webcam. The first point of contact should grab the audience's attention and drive them to click and explore. Have one of our webinar experts walk you through the platform and answer any questions you have. This way you can ensure your leads will get loaded in a timely manner. Or do you prefer a solution that has one link, but a password?